Cruising: A Guide to the Cruise Line Industry

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Author : Marc Mancini


236 Pages  Paperback 

2nd Edition  |  Previous Editions: 2000

©2004 , Published


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Learning about cruising has never been this fun and informative! Cruising gives students a true insider’s look at how cruise sales, marketing, and operations unfold, all told in magazine-like prose, making it fun to read and easy to understand. The author employs myriad educational techniques to hel... more


Updated cruise line profiles and statistics keep the student current on the state of the industry

Sample sales activities allow students to apply the knowledge they gain to actual scenarios

Numerous instructional strategies make the content easier to retain

Cruise line profiles help students unde... more

New to this Edition

This comprehensive textbook and workbook combine learning content and study applications in one publication