Selling Destinations offers a fresh approach to teaching and learning travel geography. Following an introductory overview, the text is divided into six parts, covering major travel destinations around the world. The most popular locations visited by Americans receive detailed treatment in chapters ... more
more than 100 sales activities allow students to apply knowledge they have gained in an entertaining and real-life fashion, and they give instructors ready-made group activities
nearly 300 visual elements including charts, maps, photos and illustrations draw readers in, enabling them to retain much... more
This fourth edition changes its focus from travel agents to employees in all sectors of the industry.
The reader also will find more instructional activities, including Web-based activities which prompt the use of the Internet for travel research.
Additionally, the American Potpourri chapter has b... more