Contemporary Economics

  • AUTHOR: William A. McEachern
  • ISBN-13: 9781111580186 
  • 768 Pages  Hardcover 
  • 3rd Edition  |  Previous Editions: 2008, 2005
  • ©2013     Published
  • Level(s): Flesch-Kincaid | Lexile
  • Prices are valid only in the respective region


About The Product

Bring economics to life with rich, practical examples that make concepts clear and intriguing. CONTEMPORARY ECONOMICS blends economic expertise and educational insights with comprehensive content, sound instructional design, and extensive print and media teaching tools. The book covers CEE's (Council for Economic Education) Standards completely and repeatedly. This new edition now includes two chapters covering personal finance, including information on managing money and being a responsible consumer. A wealth of print, video, electronic, and online resources make it simple to address varied learning styles, use formal and informal assessment, and integrate technology where it makes sense to you.


  • Graphs and figures have been updated to include current information.
  • Features and examples include timely references to current events.
  • References in the Teacher's Wraparound Edition tie the textbook content to problem-based learning material from the Buck Institute for Education, a nonprofit educational research and development organization. Problem-based learning is a teaching method that organizes curriculum and instruction around carefully crafted situations, adapted from real-world issues, which present a problem with more than one possible solution. Students gather, apply, and demonstrate knowledge and skills in their quest for and presentation of solutions.
  • Free website at contains a wealth of online learning tools--Interactive quizzes, Graphing Workshops, Econ Data and Debates, Ask the Xpert, NetBookmark, Digging Deeper.
  • Connect to History takes a historical viewpoint of economics, exploring how economic principles relate to American history.
  • A separate, password-protected Teacher's Site contains all student activities, plus teacher's support materials. Teachers can also access THE TEACHING ECONOMIST, an online newsletter written by author William A. McEachern.

About the Contributor

  • William A. McEachern

    Dr. William A. McEachern began teaching large sections of economic principles shortly after joining the University of Connecticut. Several years later he began offering teaching workshops around the country. The University of Connecticut Alumni Association conferred on him its Faculty Excellence in Teaching Award in 2000. He earlier won the Association's award for Distinguished Public Service. Dr. McEachern has published books and monographs on public finance, public policy, and industrial organization, including MANAGERIAL CONTROL AND PERFORMANCE (D.C. Heath and Company). His research has also appeared in edited volumes, such as READINGS IN PUBLIC CHOICE ECONOMICS (University of Michigan Press), INTERNATIONAL HANDBOOK ON TEACHING AND LEARNING ECONOMICS (Edward Elgar Publishing), and RETHINKING ECONOMIC PRINCIPLES (Irwin Publishing), He has also published in a variety of refereed journals, including Economic Inquiry, National Tax Journal, Quarterly Review of Economic and Business, Journal of Industrial Economics, Kyklos, Econ Journal Watch, and Public Choice. His principles of economics textbooks have been translated into Spanish, Chinese, and Bahasa Indonesia, and have been adapted for Australia and for India. He is the founding editor of THE TEACHING ECONOMIST, a newsletter that for a quarter of a century has focused on teaching economics at the college level. Dr. McEachern has advised federal, state, and local governments on policy matters and has been quoted in media such as the New York Times, Times of London, Wall Street Journal USA Today and Reader's Digest. He, earned an undergraduate degree with honors from College of the Holy Cross, served three years as a U.S. Army officer, and earned an M.A. and Ph.D. in economics from the University of Virginia.

Table of Contents

1. What is Economics?
2. Economic Systems and Economic Tools.
3. U.S. Private and Public Sectors.
4. Demand.
5. Supply.
6. Market Forces.
7. Market Structure.
8. Businesses.
9. Labor Markets.
10. Financial Markets and Business Growth.
11. Consumer Responsibilities and Protections.
12. Managing Your Money.
13. Economic Performance.
14. Economic Growth.
15. Economic Challenges.
16. Government Spending, Revenue, and Public Choice.
17. Fiscal Policy, Deficits, and Debt.
18. Money and Banking.
19. Money Creation, the Federal Reserve System, and Monetary Policy.
20. International Trade and Finance.
21. Economic Development.
Economic Data.
Spanish Glossary.

New to this Edition

  • All new Online Homework in CNOW platform allows students to get instant feedback on quizzing and much more.
  • All new feature, "21st Century Skills," highlights the skills, knowledge, and expertise students must master to succeed in work and life as established by the partnership for 21st Century Skills. Students will learn and apply each skill as it is presented throughout the text.
  • All new feature, "Math in Economics," address Common Core Standards and reinforce math skills that are essential to the study of economics. Concepts such as averaging, calculating percentages, compounding, and discounting are covered.
  • Infographics are included in each chapter to graphically display economic concepts.
  • All new feature, "Essential Question," addresses the CEE Standards. Each feature asks an "Essential Question" to measure student comprehension of the main idea taught in the chapter.
  • New access to economics reference tools with an Economics e-Collection in association with the Gale Reference Library. An all new EOC activity called Digging Deeper will encourage students to investigate economic topics further.

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  • ISBN-10: 1285061985 | ISBN-13: 9781285061986
  • Price = $102.75