Small Business Management: Launching and Growing Entrepreneurial Ventures

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Authors : Justin G. Longenecker; J. William Petty; Leslie E. Palich; Frank Hoy


848 Pages  Hardcover 

16th Edition  |  Previous Editions: 2010, 2008, 2006

©2012 , Published


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Help your students realize their dreams of small business success with Longenecker's market-leading text SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 16e. This popular text continues to lead with its comprehensive approach, precedent-setting coverage, innovative tools, ... more


ALTERNATE VERSIONS AVAILABLE TO MATCH WHAT YOU NEED TO COVER: There are three additional versions of SMALL BUSINESS MANAGEMENT available to match what you cover more closely. One version focuses on the pure entrepreneurship aspect of starting up a small business, another focuses on managing and grow... more

New to this Edition

COMPLETELY NEW START-UP STORIES VIDEOS offer inside views into today's innovative small businesses in action: All of the videos are new and provide students with engaging, insider looks into creative ideas at work in a variety of interesting and innovative small businesses. Some of the videos cover ... more