INTERNATIONAL MARKETING examines marketing concepts within the context of the global marketplace. Driven by the key marketing functions identified in the National Marketing Education Standards, INTERNATIONAL MARKETING serves as a multimedia resource for a one-semester course. Using numerous real-lif... more
Continuous Reinforcement: Streamline assessment by using the variety of review and assessment activities integrated throughout the text and supplements.
Competitive Events: Every chapter prepares users for competitive event success with DECA Prep cases and activities.
Instructor's Resources: Instr... more