International Marketing

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Level(s): Flesch-Kincaid

Author : Brad Kleindl


336 Pages  Paperback 

1st Edition

©2007 , Published


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INTERNATIONAL MARKETING examines marketing concepts within the context of the global marketplace. Driven by the key marketing functions identified in the National Marketing Education Standards, INTERNATIONAL MARKETING serves as a multimedia resource for a one-semester course. Using numerous real-lif... more


Continuous Reinforcement: Streamline assessment by using the variety of review and assessment activities integrated throughout the text and supplements.

Competitive Events: Every chapter prepares users for competitive event success with DECA Prep cases and activities.

Instructor's Resources: Instr... more