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Authors : Charles W. Lamb; Joe F. Hair; Carl McDaniel


432 Pages  Paperback 

9th Edition  |  Previous Editions: 2015, 2014, 2013

©2016 , Published


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MKTG 9 maximizes student effort and engagement by empowering them to direct their own learning, through a single, affordable course solution. MKTG 9 offers full coverage of course concepts through unique resources and features that reflect the natural study habits of students. Additionally, instruct... more


MKTG 9 comes complete with an engaging print textbook, tear-out review cards, a new online learning solution and an eBook, all of which were directly influenced from student focus groups and surveys, and from interviews with instructors and students.

Shorter, comprehensive chapters in a modern des... more

New to this Edition

NEW 4LTR PRESS ONLINE: Created through a deep investigation of students' challenges and study preferences both broadly and in Marketing, MKTG Online enables students to study how and when they want−including on a smart phone! The unique StudyBit and StudyBoard functionality reflects students' natura... more