Small Business Management: An Entrepreneurial Emphasis

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Level(s): Flesch-Kincaid

Authors : Justin G. Longenecker; Carlos W. Moore; J. William Petty; Leslie E. Palich


752 Pages  Hardcover 

13th Edition  |  Previous Editions: 2003, 2000, 1997

©2006 , Published


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Small Business Management, with its loyal following and great package, is far and away the market leading text in small business and has been for many years. It is a proven text, comprehensive in its approach, with the best fully integrated content, graphics, and resources devoted to business plan ... more


Spotlights on Small Business: All new to this edition, chapter-opening Spotlights on Small Business profile an amazing collection of business owners whose unique insights into how to start, run, and grow a business help readers identify and explore the full range of issues facing today�s business o... more

New to this Edition

Video Cases: Eight new cases, with accompanying videos, augment the already rich assortment of chapter cases available in the text.

Chapter 2, Entrepreneurial Integrity: Offering quality and value to customers while adhering to the highest standards of integrity, endows small businesses with dist... more