This is the first introductory textbook/workbook conceived to address the new realities of the travel industry. Access provides an overview of all sections of the business. The author has taken a highly practical approach, ensuring that readers acquire all the facts, insight and insider knowledge th... more
Provides an overview of all sectors of the industry
Addresses the new realities of the travel industry
Explores customer motives, Internet applications, and key industry brands
Ensures that readers acquire all the facts, insights, and insider knowledge they need to succeed in the travel industry ...