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Authors : James L. Burrow; Aubrey R. Fowler III


736 Pages  Hardcover 

4th Edition  |  Previous Editions: 2012, 2009, 2006

©2016 , Published


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MARKETING 4E presents marketing as a set of skills and knowledge combined with economics, finance, and career planning to create strategic plans. Students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. Professional development, customer ser... more


Prepare for Performance, found in the beginning of each chapter, lists DECA Performance Indicators−core performance indicators and supporting performance indicators−applicable to the chapter content, helping students prepare for competitive events.

Visual Focus features an actual advertisement with... more

New to this Edition

This edition moves teachers and students to the digital solution MindTap.

This edition incorporates the course competencies for the upcoming state adoptions as well as those defined by NBEA's National Standards for Business Education, National Marketing Education Core Competencies, TEKS, and Career... more

Teacher Supplements
MindTap® K-12 Instant Access for Burrow/Fowler's Marketing

MindTap is a personalized teaching experience with relevant assignments that guide students to analyze, apply, and improve thinking, allowing you to measure skills and outcomes with ease. Personalized teaching becomes yours through a Learning Path built with key student objectives and your syllabus in mind. Control what students see and whe... more

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Student Supplements
MindTap® K-12 Instant Access for Burrow/Fowler's Marketing

MindTap™ Marketing for Burrow/Fowler's Marketingprovides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. With an array of tools... more

9781305493568 $63.00