Marketing
Cover image of product

Authors : James L. Burrow; Aubrey R. Fowler III

9781133962489

736 Pages  Hardcover 

4th Edition  |  Previous Editions: 2012, 2009, 2006

©2016 , Published

$79.75

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MARKETING 4E presents marketing as a set of skills and knowledge combined with economics, finance, and career planning to create strategic plans. Students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. Professional development, customer ser... more

Features

Prepare for Performance, found in the beginning of each chapter, lists DECA Performance Indicators−core performance indicators and supporting performance indicators−applicable to the chapter content, helping students prepare for competitive events.

Visual Focus features an actual advertisement with... more

New to this Edition

This edition moves teachers and students to the digital solution MindTap.

This edition incorporates the course competencies for the upcoming state adoptions as well as those defined by NBEA's National Standards for Business Education, National Marketing Education Core Competencies, TEKS, and Career... more

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Teacher Supplements
Instructor's Resource CD-ROM

The Instructor's Resource CD contains all the instructor resources, including the Activities and Study Guide IE, Lesson Plans, Test Solutions, Marketing Planning Guide, PowerPoint Presentations, Teaching Tools, and more.

9781285053677
Activities and Study Guide

The Activities and Study Guide offers additional quizzing and applications for each chapter to help students master the concepts presented.

9781285062846 $19.75
MindTap K-12 Instant Access for Burrow/Fowler's Marketing

MindTap is a personalized teaching experience with relevant assignments that guide students to analyze, apply, and improve thinking, allowing you to measure skills and outcomes with ease. Personalized teaching becomes yours through a Learning Path built with key student objectives and your syllabus in mind. Control what students see and when... more

9781305493568 $63.00
Instructor's Wraparound Edition

The Instructor's Wraparound Edition features point-of-use teaching notes, ideas to help students with different learning abilities and learning styles, and answers to in-text assessments.

9781285053714
Student Supplements
Activities and Study Guide

The Activities and Study Guide offers additional quizzing and applications for each chapter to help students master the concepts presented.

9781285062846 $19.75
MindTap K-12 Instant Access for Burrow/Fowler's Marketing

MindTap™ Marketing for Burrow/Fowler's Marketingprovides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. With an array of tools ... more

9781305493568 $63.00
Best Buy / Other Popular Packages
Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Cengage Learning representative for more information.

Bundle: Marketing, 4th Student Edition + MindTap™ (1-year access)

1305468309 (ISBN 10)

9781305468306 (ISBN 13)

$79.75 Price


Bundle: Marketing, 4th Student Edition + MindTap™ (6-year access)

1305468295 (ISBN 10)

9781305468290 (ISBN 13)

$99.75 Price


Digital Bundle: Marketing, 4th MindTap™ + VitalSource™ eBook (6-year access)

1305468317 (ISBN 10)

9781305468313 (ISBN 13)

$79.75 Price