Travel and Tourism Marketing

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Level(s): Flesch-Kincaid

Author : Dotty Oelkers


320 Pages  Paperback 

1st Edition

©2007 , Published


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TRAVEL AND TOURISM MARKETING teaches marketing concepts within the context of the travel industry. Driven by the key marketing functions identified in the National Marketing Education Standards, TRAVEL AND TOURISM MARKETING serves as a resource for a one-semester course. Using numerous real-life exa... more


Continuous Reinforcement: Streamline assessment by using the variety of review and assessment activities integrated throughout the text and supplements.

Competitive Events: Every chapter helps users prepare for success with DECA Prep cases and activities.

Instructor's Resources: Instructors save t... more