MARKETING 3E is a revised edition that presents marketing as a set of skills and knowledge combined with economics, finance, and career planning to create strategic plans. Students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. Professional... more
This text offers the most comprehensive DECA Prep available with a strong correlation of content to DECA's Performance Indicators and projects at the end of each chapter that help with competitive events.
Updated text now includes even more real-world examples, making the content relevant and tangi... more
Prepare for Performance, found in the beginning of each chapter, lists DECA Performance Indicators – core performance indicators and supporting performance indicators -- applicable to the chapter content to help students prepare for competitive events.
Visual Focus features an actual advertisement ... more