Business Communication: Process and Product

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Authors : Mary Ellen Guffey; Dana Loewy


672 Pages  Hardcover 

7th Edition  |  Previous Editions: 2008, 2006, 2003

©2011 , Published


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BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the most current and authoritative communication technology and business communication concepts. Written by award-winning author and renowned leader Mary Ellen Guffey and new coauthor Dana Loewy, BC:PP offers the most up-to-date and best researche... more


Aplia. The 7th Edition offers faculty the chance to use this online, interactive tool that ensures students review fundamental grammar and mechanics and understand key concepts. Aplia improves learning by increasing student effort and engagement without requiring more work from instructors.

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The seventh edition offers market-leading instructor resources to save new and experienced instructors time and make creating dynamic learning experiences easy. Guffey provides a totally integrated teaching system, with a comprehensive Instructor's Manual offering an exceptional collection of resour... more