Business Communication: Process and Product

  • includes meguffey.com Printed Access Card
  • AUTHORS: Mary Ellen Guffey; Dana Loewy
  • ISBN-13: 9780538466257 
  • Grade(s): 9 | 10 | 11 | 12
  • 672 Pages  Hardcover 
  • 7th Edition  |  Previous Editions: 2008, 2006, 2003
  • ©2011     Published
  • Prices are valid only in the respective region

Overview

About The Product

BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the most current and authoritative communication technology and business communication concepts. Written by award-winning author and renowned leader Mary Ellen Guffey and new coauthor Dana Loewy, BC:PP offers the most up-to-date and best researched text on the market. The 7th edition includes new, interactive student resources and comprehensive coverage of workplace technology. This innovative coverage enhances the hallmark features of this textbook: the 3-x-3 writing process, three-part case studies, abundant use of model documents, and complete coverage in a 16-chapter textbook while retaining unparalleled teaching resources to help instructors plan and manage their courses.

Features

  • Aplia. The 7th Edition offers faculty the chance to use this online, interactive tool that ensures students review fundamental grammar and mechanics and understand key concepts. Aplia improves learning by increasing student effort and engagement without requiring more work from instructors.
  • Premium Web Site. www.meguffey.com gives the instructors and students one convenient place to find downloadable supplements such as the complete Instructor's Manual, PowerPoint slides, transparency masters, test bank, and solutions to most activities.
  • Self-contained report projects in Chapter 12 allow students to forgo research and instead focus on the analysis of the information provided to them.
  • Unrivaled Author Support. Mary Ellen Guffey is highly responsive to instructors' needs and suggestions. As a "partner in the classroom," she maintains continuous communication with instructors, offering guidance and advice for teaching the course. Guffey initiates communication with the market through her Website, e-mail correspondence, and quarterly newsletters.
  • Model Documents with Callouts. An abundant use of accurately written and formatted model documents allows students to see and understand strategies highlighted in the text. New intercultural communication model documents help students readily see differences in cultural adaptation.
  • 3-x-3 Writing Process provides students with a three-step strategy for developing effective communication.
  • Ethics Questions, in the margin of the chapters, challenge students to formulate ethical responses to realistic business communication dilemmas.
  • AACSB Competencies. All learning objectives, correlating content relative to AACSB competencies are reviewed to ensure that institutions meet current standards.
  • Real-World Applications. Numerous case studies, examples, and applications illustrate how business communication concepts are applied in the workplace. Students will better understand today's digital work environment and business communication strategies. Zooming in case studies introduce students to businesses and their business communication challenges. Realistic homework activities add interest and relevance.
  • Comprehensive, Web-Supported, Integrated Learning/Teaching System. Guffey makes it easy to create and administer a Web-enhanced course. The textbook and Web site are integrated to give students alternatives for studying and reinforcing their understanding of chapter topics.
  • Prebuilt Course. The seventh edition provides a complete plan to help new and experienced instructors prepare quickly. New lecture notes and triple option PowerPoint® slides simplify lecture preparation and save instructors time.
  • Independent Grammar Review. Grammar/mechanics exercises in every chapter present a structured review to guide students through all of the rules that will help students write clearly and professionally.

About the Contributor

AUTHORS
  • Mary Ellen Guffey

    A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University; a master’s degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

  • Dana Loewy

    Dana Loewy has been teaching business communication at California State University, Fullerton since 1996. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Most recently, she has also taught various German courses and is a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a certified business etiquette consultant. Dr. Loewy has collaborated with Dr. Guffey on recent editions of BUSINESS COMMUNICATION: PROCESS AND PRODUCT as well as on ESSENTIALS OF BUSINESS COMMUNICATION. Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a PhD in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest -- literary criticism, translation, business communication, and business ethics. Before teaming up with Dr. Guffey, Dr. Loewy published various poetry and prose translations, most notably THE EARLY POETRY OF JAROSLAV SEIFERT and ON THE WAVES OF TSF. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching/learning materials for undergraduate and graduate business communication students.

Table of Contents

PART I: COMMUNICATION FOUNDATIONS.
1. Effective and Ethical Communication at Work.
2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills.
3. Intercultural Communication.
PART II: THE WRITING PROCESS.
4. Planning Business Messages.
5. Organizing and Writing Business Messages.
6. Revising Business Messages.
PART III: WORKPLACE COMMUNICATION.
7. Electronic Messages and Digital Media.
8. Positive Messages.
9. Negative Messages.
10. Persuasive Messages.
PART IV: REPORTS, PROPOSALS, AND PRESENTATIONS.
11. Business Report Basics.
12. Informal Business Reports.
13. Proposals and Formal Reports.
14. Business Presentations.
PART V: EMPLOYMENT COMMUNICATION.
15. The Job Search, Résumés, and Cover Letters.
16. Interviewing and Following Up.
Appendixes.
A: Grammar and Mechanics Guide.
B: Document Format Guide.
C: Documentation Guide.
D: Correction Symbols.
End Matter.
Key to C.L.U.E. Review Exercises.
Glossary.
Notes.
Acknowledgments.
Index.

New to this Edition

  • The seventh edition offers market-leading instructor resources to save new and experienced instructors time and make creating dynamic learning experiences easy. Guffey provides a totally integrated teaching system, with a comprehensive Instructor's Manual offering an exceptional collection of resources to enhance instructor effectiveness in the classroom.
  • NEW Chapter 7 is dedicated solely to digital media to acquaint students with the latest trends in workplace communication technology.
  • NEW EXPANDED COVERAGE of digital tools and media carefully explain and illustrate how to professionally use these tools in today's increasingly connected workplace. All chapters have been enhanced to reflect the use of new digital tools. For example, Chapter 9 covers managing negative news on Facebook, Twitter, and other Web sites to enable readers to be able to deal with unhappy customers in cyberspace. These enhancements are reflected in every chapter and ensure students have the most up-to-date and best-researched textbook on the market.
  • NEW Interactive case studies, at www.meguffey.com, help students apply business communication principles to a variety of realistic communication situations. The purpose of the In the Loop simulation, for example, is for students to apply communication principles during a crisis situation. Students play the role of an assistant manager in this simulation, which is faced with a crisis situation and is required to handle internal and external communication, including the use of Twitter.
  • NEW Video focused on social media and titled "Technology in the Workplace" demonstrates the proper use of technology in today's workplace, including the use of social networking sites.
  • NEW "Chat About It" questions in every chapter create opportunities for stimulating healthy in-class or online discussion of chapter topics. NEW margin notes aid student retention of chapter concepts by adding questions in the margins that facilitate comprehension and generate classroom discussion.
  • Numerous new figures and model documents illustrate the professional uses of the latest digital media at work, including the use of Twitter, instant messages, podcasts, blogs, and wikis. This coverage helps students understand the difference between professional rather than social applications. See examples of these in Figures 7.3, 7.6, and 9.7.
  • Expanded, certified test bank includes more questions in every chapter and a new question-selection guide that allows instructors to easily design tests based on content, difficulty level, and question type. Approximately half of the end-of-Chapter Activities and Cases are new or have been refreshed to offer the most complete, descriptive, understandable, and relevant activities and cases on the market.

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  • Aplia 1 Term (6 Months) + Bound Book
    ISBN-10: 1285343999 | ISBN-13: 9781285343990
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