Designing for Print Production: Essential Concepts

Cover image of product

Authors : Martin L. Greenwald; John C. Luttropp


320 Pages  Paperback 

1st Edition

©2009 , Published


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In this innovative book, print design concepts are united with graphic production technology information, providing readers with an understanding of the processes involved in both the design and print/publishing fields. While traditional books have viewed design and production as two separate fields... more


Stresses vendor- and program- neutral concepts rather than specific applications and hardware, so readers can feel confident that their knowledge will not quickly become obsolete.

A color section features historical examples of effective design while detailed illustrations provide visual reinforcem... more