E-Commerce Marketing

Cover image of product

Level(s): Flesch-Kincaid

Authors : Brad Kleindl; James L. Burrow


320 Pages  Paperback 

1st Edition

©2005 , Published


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E-Commerce Marketing prepares individuals to plan and market electronic products and services online. The text and multimedia components integrate coverage of all the basic functions of marketing as outlined in the National Marketing Education Standards. Explore electronically linked distribution sy... more


Dedicated Web site to assure most up-to-date material.

Special features bridge the gap between theory and real-world applications.

Comprehensive instructional materials provide additional activities and technology links.