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Authors : Marcella Kelly; Chuck Williams


368 Pages  Paperback 

8th Edition  |  Previous Editions: 2015, 2014, 2013

©2016 , Published


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Created by the continuous feedback of a "student-tested, faculty-approved" process, BUSN 8 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a se... more


Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution (Enhanced CourseMate), and an eBook all of which were directly influenced from student focus groups and surveys, and from interviews with faculty and students.

Shorter, c... more

New to this Edition

New feature boxes in all chapters.

Updated financial numbers and statistics related to introductory business topics--domestically and globally.

Updated exhibits/figures throughout the text.

Updated and relevant photos throughout the text.

Enhanced CourseMate features: Practice Quizzes, Trackable... more