Fashion Marketing

Cover image of product

Level(s): Flesch-Kincaid

Author : Dotty Oelkers


304 Pages  Paperback 

1st Edition

©2004 , Published


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Fashion Marketing covers the marketing curriculum using the fashion industry as the learning vehicle. Discussing topics such as fashion cycle, fashion economics, promoting a fashion image, and technology in fashion marketing, this text gives students a perspective on how marketing shapes the future ... more