E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the Global Economic Crisis, its role is even more critical. Packed with the most cutting-edge coverage available, ELECTRONIC COMMERCE, 9e equips students with a solid understanding of the dynamics of ... more
Thoroughly revised and updated, the exciting Ninth Edition of ELECTRONIC COMMERCE delivers solid coverage of such emerging and expanding issues as first mover advantage and alternative revenue strategies, the use of smart phones in online business, the role of branding in online sales, recent develo... more
Captivating "Business Case Approaches" and "Learning from Failure" features illustrate real-world examples of successful and unsuccessful electronic commerce, giving students insight into the real-life struggles, accomplishments, and excitement of e-commerce.