- AUTHORS: James L. Burrow; Brad Kleindl
- ISBN-13: 9781111571726
- 752 Pages Hardcover
- 13th Edition | Previous Editions: 2008, 2004, 2001
- ©2013 Published
- Level(s): Flesch-Kincaid
- Prices are valid only in the respective region
BUSINESS MANAGEMENT 13E, formerly Business Principles and Management, is designed for more advanced high school business courses, going beyond the intro to business class. With the focus shifted to business management, this text approaches business operations from the entrepreneurial and management perspective. Finance, marketing, and human resources are some of the topics explored. This text combines concepts with a strong lesson-based instructional design, weaving in research opportunities, creative methods of assessment, interesting real-world features, mathematical calculations, case studies and academic connections. A new introductory chapter has been added that provides an overview of management, discusses the history of management, and compares management approaches and philosophies. An additional new chapter focuses on data analysis and decision-making, demonstrating the importance of math, statistics, and quantitative decision-making. BUSINESS MANAGEMENT 13E provides business management concepts and principles in a realistic, investigative, and enriching manner. All the functions of business management are covered extensively, including the use of technology and communication as tools of business. Students will enjoy exploring the global dimension of business and possible career opportunities as this text brings the world of business to your class.
UNIT 1: MANAGING AND MANAGEMENT RESPONSIBILITIES.
1. Managers and Managing.
The Role and Work of Managers. The Historical Development of Management. Managing in the Twenty-first Century.
2. Management, Supervision, and Decision Making.
Increasing Management Effectiveness. Effective Supervision. Managing with Information.
3. The Manager as Leader.
The Importance of Leadership. Developing Leadership Skills. Leadership Styles. Employee Issues and Work Rules.
4. Planning and Organizing.
The Planning Function. Using Planning Tools. The Organizing Function. Developing Effective Organizations.
5. Implementing and Controlling.
The Implementing Function. Motivation and Change Management. The Controlling Function. Gathering and Using Performance Information.
UNIT 2: THE ENVIRONMENT OF BUSINESS MANAGEMENT.
6. Characteristics of Business.
The Nature of Business. Changes Affecting Businesses. The Contributions of Business.
7. Social and Ethical Environment of Business.
Human Resources. Societal Values. Ethical Issues and Social Responsibility.
8. Economic Environment of Business.
Economic Wants. Economic Systems. Fundamentals of Capitalism. Managing the Economy.
9. International Environment of Business.
The Importance of International Business. Forms of International Business. Theories of International Trade Investment.
UNIT 3: BUSINESS ORGANIZATION AND MANAGEMENT.
10. Managing the Form of Business Ownership.
Entrepreneurs and Proprietorships. Partnerships. Corporate Forms of Business Ownership. Specialized Types of Organizations.
11. Legal Aspects of Business.
Regulations Maintaining Competition. Regulations Protecting Business and the Public. Business Taxes.
12. Technology and Information Management.
Electronic Technology Fundamentals. Information Management. Technology and Business Strategy.
13. Organizational Communications.
The Communication Process. Communication Management. Organizational Communication.
14. Data Analysis and Decision Making.
Mathematics and Management. Basic Math and Measurement Systems. Understanding and Using Basic Statistics. Using Data in Decision Making.
UNIT 4: FINANCIAL MANAGEMENT.
15. Business Financial Records.
Types of Financial Records. Budgets and Budgeting. Financial Reports. Analyzing Financial Data.
16. Financing a Business.
Types of Business Capital. Raising Capital Through Stock Sales. Short- and Long-Term Debt Financing.
17. Financial Services.
Financial Institutions. Common Financial Services. Investing and Investments.
18. Credit and Insurance.
Credit Principles and Practices. Managing Credit. Insurance Principles. Types of Business Insurance.
UNIT 5: PRODUCTION AND MARKETING MANAGEMENT.
19. Managing Production and Operations.
Developing New Products. Planning a Manufacturing Business. Service Businesses.
20. Nature and Scope of Marketing.
Nature of Marketing. Elements of Marketing. Marketing Plan.
21. Product Development and Distribution.
Product Management. Distribution Management. Channel Design.
22. Pricing and Promotion.
The Business Buying Decision. Pricing & Costs. Promotion.
UNIT 6: HUMAN RESOURCES MANAGEMENT.
23. Managing Human Resources.
Human Resources in Business. The Employment Process. Employment Law.
24. Rewarding and Developing Employees.
Compensation Planning. Employee Benefits. Improving Employee Performance.
25. Developing an Effective Organization.
The Changing Organizational Environment. Managing Organizational Change. Career Development. Personal Career Planning.
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