FLORICULTURE: DESIGNING AND MERCHANDISING, 3E will provide your students with a comprehensive introduction to the floral design industry. Written in a concise, easy-to-follow manner, FLORICULTURE: DESIGNING AND MERCHANDISING, 3E includes step-by-step instructions, complete with illustrations and mat... more
Includes step-by-step projects that include illustrations to guide your students.
Includes a flower arrangement rating scale that enables your students to evaluate their own design.
Includes job seeking skills that help your students explore career opportunities.
Includes information on using the... more
Now in full color. The beauty of the art of floral design can be truly appreciated with full color photos to help illustrate design principles and techniques.
Features new class projects throughout the book, such as contemporary freestyle designs, evergreen wreaths, Easter centerpiece, and wedding ... more
The Art of Floral Design, 2E is a fully illustrated color text designed to take the student from basic to advanced floral design techniques. With a well-balanced presentation of theory and practice this textbook sets the standard for teaching floral design techniques. Topics covered include the principles and mechanics of flower arranging, basic flower anatomy, as well as a... more
Since its first appearance, The Art of Floral Design has become the definitive standard in teaching design techniques. In-depth and illustrated in full color, it offers comprehensive information on the principles and mechanics of flower arranging, basic flower anatomy, and arrangement styles for all occasions. This well-written text combines theory and practice to familiari... more