PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, an... more
Interviews featuring high-profile individuals (such as Ward Cunningham, and Konstantin Guericke, of LinkedIn) discussing industry-related topics.
Screen shots demonstrating different types of Web marketing from numerous companies and organizations.
Tables and statistics illustrating how the Web ha... more