Principles of Internet Marketing: New Tools and Methods for Web Developers
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Author : Jason Miletsky

9781423903192

644 Pages  Paperback 

1st Edition

©2010 , Published

$137.25

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PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, an... more

Features

Interviews featuring high-profile individuals (such as Ward Cunningham, and Konstantin Guericke, of LinkedIn) discussing industry-related topics.

Screen shots demonstrating different types of Web marketing from numerous companies and organizations.

Tables and statistics illustrating how the Web ha... more

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