Creating a Winning E-Business

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Level(s): Flesch-Kincaid

Authors : H. Albert Napier; Ollie N. Rivers; Stuart Wagner


464 Pages  Paperback 

2nd Edition  |  Previous Editions: 2001

©2006 , Published


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Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment.


Helps students learn about the key business elements of planning and starting an e-business from the ground up.

Addresses timely topics such as e-business security, creating business and marketing plans, payment methods, securing financing, marketing, and much more.

Presents checklists at the end ... more