Entrepreneurship: Ideas in Action

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Level(s): Flesch-Kincaid

Author : Cynthia L. Greene


432 Pages  Hardcover 

4th Edition

©2009 , Published


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ENTREPRENEURSHIP: IDEAS IN ACTION 4E introduces students to the principles of entrepreneurship and business ethics as they examine all the major steps involved in starting a new business, including the marketing, financing, managing, and legal aspects. This text provides students with the knowledge ... more


Winning Edge activities found throughout the text prepare students for BPA, DECA, and FBLA competitive events.

Reality Check is a story about an actual entrepreneur who had a pitfall that helps students determine what not to do or what to avoid when opening a business.

Net Bookmark includes Intern... more

New to this Edition

In this revised edition coverage of a business plan is introduced earlier in the text and includes Build Your Business Plan Project activities that help students develop a complete business plan by the end of the text.

Student CD packaged with every text includes activities and a business plan temp... more