Marketing 2016
Cover image of product

Authors : William M. Pride; O. C. Ferrell


720 Pages  Paperback 

18th Edition  |  Previous Editions: 2014

©2016 , Published


Learn More

Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven text helps students develop the knowledge and decision-making skills they need to succeed in today's competitive business e... more


"Marketing Debate" features present controversial marketing issues and encourage students to apply critical thinking processes to take a stance on topics such as marketing children's toys with fast food, privacy issues in retail return tracking, child-free seating zones on airplanes, consumer monito... more

New to this Edition

A new chapter on managing services and branding consolidates material from two chapters in the previous edition, creating a more streamlined presentation and natural organization of related topics.

The chapter on Marketing Research and Information Systems includes a new section on Big Data, reflect... more

Alternate Formats
Choose the format that best fits your student's budget and course goals
Looseleaf Edition

1305631609 (ISBN 10)

9781305631601 (ISBN 13)

$129.25 Price

MindTap 1 Term (6 Months) + Bound Book

1305792130 (ISBN 10)

9781305792135 (ISBN 13)

$194.00 Price

MindTap 1 Term (6 Months) + Loose-leaf

1305718607 (ISBN 10)

9781305718609 (ISBN 13)

$99.25 Price