Internet Research Illustrated

  • AUTHORS: Donald I. Barker; Melissa S. Barker; Katherine T. Pinard
  • ISBN-13: 9781133190387 
  • Grade(s): 9 | 10 | 11 | 12
  • 112 Pages  Paperback 
  • 6th Edition  |  Previous Editions: 2010, 2009, 2007
  • ©2012     Published
  • Prices are valid only in the respective region

Overview

About The Product

Equip your students with Internet Research knowledge using this practical user-friendly book from the Illustrated Series. New edition features vastly expanded coverage of social media search, with an entire unit now dedicated to the topic. Explores how to use social media meta search engines to find information from multiple social media sites simultaneously. Additional emphasis on evaluating the value, veracity, and reliability of content found online. Continued attention to Boolean search and the use of other advanced search operators to maximize the efficacy of Internet research. Streamlined coverage of specialty searches and the use of subject directories, using state-of-the-art search techniques.

Features

  • Features the reader-friendly Illustrated Series' two-page spread format, which provides succinct lessons with instructions on the left page and large, full-color screenshots on the right page.
  • Makes concepts relevant with end-of-chapter Independent Challenges and Visual Workshops.
  • Makes a great reference for future use, thanks to its concise content and streamlined design.

About the Contributor

AUTHORS
  • Donald I. Barker

    Donald I. Barker has authored, coauthored, and contributed to 40 cutting-edge and best-selling textbooks on subjects ranging from computer operating systems and expert systems to Internet research and social media marketing. Mr. Barker holds an M.B.A. from Eastern Washington University. As an assistant professor of information systems at Gonzaga University, he was honored with the Best Theoretical Paper Award by the International Business Schools Computer Users Group Annual North American Conference. He also received several Jepson Scholarship Awards for notable publications in the field of artificial intelligence. As senior editor of PC AI Magazine, he wrote popular columns for the magazine and BotSpot.com. For more information about Mr. Barker, visit: www.linkedin.com/in/donaldibarker.

  • Melissa S. Barker

    Melissa S. Barker is a digital marketing consultant and public speaker, currently working with Jive Software, Puppet Labs, and Gates NextGen Open Source Courseware Grant. She has coauthored five textbooks, including the best-selling Internet Research Illustrated. In 2010, she created the first accredited social media marketing certificate in Washington State. She teaches search and social media marketing, as well as other related courses at Spokane Falls Community College. Melissa holds a B.A. in public relations and advertising from Gonzaga University, and an M.B.A. from Willamette University (expected in 2016). She has held key roles in digital marketing management at Siber Systems, Own Point of Sale, Integra Telecom, Jive Software, and Oregon Public Broadcasting. Melissa has become a recognized authority on LinkedIn, and a sought-after speaker at conferences, such as InnoTech and ITEXPO. For more information, visit: www.linkedin.com/in/melissasbarker.

  • Katherine T. Pinard

    Katherine T. Pinard has more than 25 years of experience writing and editing books about computer concepts, applications, and technology. She has co-authored or contributed to over 20 successful books and has edited or managed more than 60 titles. She is MOS certified in Word and PowerPoint.

Table of Contents

Unit A: SEARCHING THE INTERNET EFFECTIVELY.
Understanding Internet Search Tools. Creating an Internet Research Strategy. Identifying the Right Keywords. Performing a Basic Search . Adding Keywords. Phrase Searching . Understanding Evaluative Criteria . Evaluating Web Pages. Citing Online Resources.
Unit B: CONSTRUCTING COMPLEX SEARCHES.
Understanding Boolean Operators . Narrowing the Search with the AND Operator. Expanding the Search with the OR Operator. Restricting Queries with the AND NOT Operator. Use Multiple Boolean Operators. Searching with Filters . Combining Boolean Operators and Filters. Using Advanced Search Operators. Using Metasearch Engines.
Unit C: FINDING SPECIALTY INFORMATION.
Understanding Specialty Information. Finding People and Places. Locating Businesses. Searching Periodical Databases. Finding Government Information. Finding Online Reference Sources. Browsing a Subject Guide. Searching a Subject Guide. Using a Specialized Search Engine.
Unit D: SEARCHING THE SOCIAL WEB.
Understanding social media search. Searching social networks. Navigating the blogosphere. Scanning microblogs . Searching video & photo sharing sites. Searching Social News Sites & Article Directories . Finding solutions with Q&A sites. Using Social Media Meta Search Engines.

New to this Edition

  • Coverage of social media search has been vastly expanded, with an entire unit now dedicated to the topic. This unit explains how to effectively and efficiently find content on social networks (e.g., LinkedIn), blogs, microblogs (e.g., Twitter), video and photo sharing sites (e.g., YouTube and Flickr, respectively), social news sites (e.g., Digg), article directories (EzineArticles), and question-and-answer (Q&A) sites (e.g., Answers.com).
  • Instructions and conceptual framework for using social media meta search engines are provided to find information from multiple social media sites simultaneously, saving both time and effort. For example, SocialMention searches over 80 social media sites at the same time for wide variety content.
  • The prominence of methods for evaluating the value, veracity, and reliability of content found online have been expanded and enhanced. Students learn approaches to quickly analyze a web page's usefulness and authority. As more and more of the information on the web is stored in databases, coverage of specialty searches and the use of subject directories to uncover this content has been streamlined to present state-of-art search techniques
  • Extensive attention continues to be given to Boolean search and the use of other advanced search operators to maximize the efficacy of Internet research.