Entrepreneurship: Ideas in Action

Cover image of product

Level(s): Flesch-Kincaid

Author : Cynthia L. Greene


416 Pages  Hardcover 

3rd Edition  |  Previous Editions: 2004, 2000

©2006 , Published


Learn More

ENTREPRENEURSHIP: IDEAS IN ACTION takes students step-by-step through the entire process of starting and running a business. Creating a business plan is covered extensively, and a business plan project is part of every chapter. Each chapter ends with a Case Study and a BPA, DECA, or FBLA Prep to h... more


Winning Edge: Get students prepared for BPA, DECA, and FBLA competitive events.

Enhanced Coverage: Marketing and Accounting are given increased coverage in this edition, as two important topics for entrepreneurs.

Web Site: Internet Activities available at http://www.ideas-in-action.swlearning.com

New to this Edition

Developing Your Business Plan: Create a comprehensive business plan by the end of the book.

Student Supplements
e-Book 8