Entrepreneurship: Ideas in Action

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Level(s): Flesch-Kincaid

Author : Cynthia L. Greene

9780538441223

416 Pages  Hardcover 

3rd Edition  |  Previous Editions: 2004, 2000

©2006 , Published

$90.75

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ENTREPRENEURSHIP: IDEAS IN ACTION takes students step-by-step through the entire process of starting and running a business. Creating a business plan is covered extensively, and a business plan project is part of every chapter. Each chapter ends with a Case Study and a BPA, DECA, or FBLA Prep to h... more

Features

Winning Edge: Get students prepared for BPA, DECA, and FBLA competitive events.

Enhanced Coverage: Marketing and Accounting are given increased coverage in this edition, as two important topics for entrepreneurs.

Web Site: Internet Activities available at http://www.ideas-in-action.swlearning.com

New to this Edition

Developing Your Business Plan: Create a comprehensive business plan by the end of the book.

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Student Supplements
e-Book 8
9780538442367