Essentials of Business Communication

  • Includes Premium Website, 1 term (6 months) Printed Access Card
  • AUTHORS: Mary Ellen Guffey; Dana Loewy
  • ISBN-13: 9781285858913 
  • Grade(s): 9 | 10 | 11 | 12
  • 608 Pages  Paperback 
  • 10th Edition  |  Previous Editions: 2013
  • ©2016     Published
  • Prices are valid only in the respective region

Overview

About The Product

A trusted market leader, Guffey/Loewy's ESSENTIALS OF BUSINESS COMMUNICATION, 10e presents a streamlined approach to business communication that includes unparalleled resources and author support for instructors and students. ESSENTIALS OF BUSINESS COMMUNICATION provides a four-in-one learning package that includes the authoritative text, practice activities, a self-teaching grammar and mechanics handbook at the back of the text, and a digital solution with MindTap™ that integrates popular resources like Aplia™, Write Experience, and YouSeeU™ around the text content. This edition offers extraordinary print and digital exercises designed to help students with outdated or inadequate language skills build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and encourage students to apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Redesigned, updated model documents and extensively updated exercises and activities introduce students to the latest business communication practices. The latest edition of this award-winning text features complete coverage of social media and digital communication in every chapter. The innovative digital resources of MindTap™ make teaching and learning business communication easier and more enjoyable. MindTap includes Aplia™ assignments for automatically graded questions on content and grammar, Write Experience for automatically grading writing assessment, and YouSeeU™ to facilitate oral communication activities through digital video.

Features

  • POPULAR WRITING PLANS GUIDE STUDENTS STEP-BY-STEP AS THEY BEGIN WRITING. With Writing Plans your students can get started quickly in organizing and formatting messages. This hallmark feature summarizes the steps in creating every type of business writing.
  • NUMEROUS MODEL DOCUMENTS PROVIDE A ROAD MAP TO THE WRITING PROCESS. Abundant, proven model documents use descriptive callouts to direct students through the writing process. Before-and-after documents demonstrate chapter concepts and illustrate the value of the revision process.
  • USEFUL GRAMMAR/MECHANICS HANDBOOK PROVIDES QUICK REVIEW OF BASIC GRAMMAR AND MECHANICS. This brief Grammar/Mechanics Handbook at the end of the book offers a rapid, systematic review of the basics. You'll find a Grammar/Mechanics Diagnostics quiz, a Grammar/Mechanics Profile, and a concise review of the basic principles of grammar, punctuation, capitalization, and number style.
  • OFFICE INSIDERS DEMONSTRATE HOW COMMUNICATION SKILLS CAN LEAD TO JOB SUCCESS. Office Insiders accentuate the importance of communication skills and demonstrate how excellent skills translate into career success.
  • WRITE EXPERIENCE LETS STUDENTS IMPROVE WRITING AND CRITICAL THINKING SKILLS. Cengage Learning's Write Experience gives your students the opportunity to improve their writing and critical thinking skills without adding to your workload as the instructor. Write Experience utilizes artificial intelligence to not only score student writing instantly and accurately, but also provide students with detailed revision goals and feedback on their writing to help them improve.

About the Contributor

AUTHORS
  • Mary Ellen Guffey

    A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University; a master’s degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

  • Dana Loewy

    Dana Loewy has been teaching business communication at California State University, Fullerton since 1996. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Most recently, she has also taught various German courses and is a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a certified business etiquette consultant. Dr. Loewy has collaborated with Dr. Guffey on recent editions of BUSINESS COMMUNICATION: PROCESS AND PRODUCT as well as on ESSENTIALS OF BUSINESS COMMUNICATION. Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a PhD in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest -- literary criticism, translation, business communication, and business ethics. Before teaming up with Dr. Guffey, Dr. Loewy published various poetry and prose translations, most notably THE EARLY POETRY OF JAROSLAV SEIFERT and ON THE WAVES OF TSF. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching/learning materials for undergraduate and graduate business communication students.

Table of Contents

Unit 1: Workplace Communication Today.
Communicating in the Digital-Age Workplace.
Unit 2: The Business Writing Process.
2. Planning Business Messages.
3. Organizing and Drafting Business Messages.
4. Revising Business Messages.
Unit 3: Workplace Messages.
5. Short Workplace Messages and Digital Media.
6. Positive Messages.
7. Negative Messages.
8. Persuasive and Sales Messages.
Unit 4: Business Reports.
9. Informal Reports.
10. Proposals and Formal Reports.
Unit 5: Professionalism and Team, Meeting, and Presentation Skills.
11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings.
12. Business Presentations.
Unit 6: Employment Communication .
13. The Job Search and Résumés in the Digital Age.
14. Interviewing and Following Up.
Appendixes.
A. Document Formats.
B. Proofreading and Corrections Symbols.
C. Citation and Documentation Formats.
Front Matter and End Matter.
Grammar/Mechanics Handbook.
Key to Grammar/Mechanics Checkups.

New to this Edition

  • NEW MINDTAP™ PROVIDES A PERSONALIZED, FULLY ONLINE DIGITAL LEARNING EXPERIENCE. Authoritative content and interactive assignments engage your students while offering you flexibility in configuring coursework. Chapter-based learning paths utilize the MindTap™ Reader eBook, Aplia™ assignments that highlight key concepts in each chapter, automatically graded writing assessment, and oral communication activities through YouSeeU™. Other MindApps web applications let you create an engaging course with options to read the text aloud, insert video and audio, and create shared social media information. You'll also find measurable learning objectives for each unit.
  • NEW COMPREHENSIVE COVERAGE ADDRESSES SOCIAL MEDIA AND DIGITAL WRITING. This edition introduces communication foundations with an emphasis on social media in today's technology-based workplace. Students review trends in today's networked business environment and examine the need for excellent communication skills in social media and other communication technologies. Chapter 5 highlights digital messages in today's hyper-connected workplace. Students learn to compose professional instant messages, blogs, and wikis. They also study professional standards for email usage, structure, and format.
  • NEW SOCIAL MEDIA FIGURES AND MODEL DOCUMENTS HIGHLIGHT THE PROFESSIONAL USE OF SOCIAL MEDIA TODAY. New figures and realistic model documents guide students in the best professional use of social media, such as Facebook and Twitter. New coverage demonstrates the proper professional use of new communication tools, such as instant messaging, podcasts, blogs, and wikis.
  • NEW GROUNDBREAKING DESIGN CAPTIVATES TODAY'S VISUAL LEARNERS. Fresh, new colorful, magazine-like graphics throughout this new edition immediately capture students' attention and direct visual learners to significant content. New infographics and figures present business communication concepts in a graphically appealing format that will strengthen student comprehension and reinforce the understanding of concepts.
  • NEW SOCIAL MEDIA END-OF-CHAPTER ACTIVITIES PROVIDE HANDS-ON PRACTICE. Students can immediately practice their new communication skills as they develop proficiency in effectively utilizing social media in the workplace. These activities are clearly identified with a "Social Media" icon.

Alternate Formats

Choose the Format that Best Fits Your Student's Budget and Course Goals

  • Aplia with Write Experience 2.0 Powered by MyAccess 1 Term (6 Months) + Bound Book
    ISBN-10: 1337085766  | ISBN-13: 9781337085762
    Price = $187.75
  • Aplia 1 Term (6 Months) + Bound Book
    ISBN-10:  1337083186  | ISBN-13:  9781337083188
    Price = $182.75
  • MindTap 1 Term (6 Months) + Bound Book
    ISBN-10:  130578765X  | ISBN-13:  9781305787650
    Price = $182.75
  • MindTap 1 Term (6 Months) + Loose-leaf Version
    ISBN-10:  1305717058 | ISBN-13:  9781305717053
    Price = $97.75