Communicate!

  • AUTHORS: Kathleen S. Verderber; Rudolph F. Verderber; Deanna D. Sellnow
  • ISBN-13: 9780840028167 
  • Grade(s): 9 | 10 | 11 | 12
  • 528 Pages  Paperback 
  • 14th Edition  |  Previous Editions: 2011, 2008, 2005
  • ©2014     Published
  • Prices are valid only in the respective region

Overview

About The Product

Now in its 14th edition, this ground-breaking, market-leading fundamentals of human communication text helps students improve their communication competency by becoming proficient in using theory and research-grounded communication skills. Praised for its clear and concise writing style, this new edition includes increased coverage of how technology and social media are changing communication practices and offers guidelines for best practice. Lively contemporary examples and sample student speeches ground theory, increase comprehension, and help students become skillful communicators. COMMUNICATE! engages students in active learning through theory, application and skill-building exercises including speech action step activities that guide students through the speech preparation process. The role of ethics in communication is integrated throughout the text, and students can also apply ethical principles to case situations.

Features

  • Communication Skill boxes provide a step-by-step guide for each of the communication skills presented in the text.
  • Speech Action Steps provide a five-step process (with specific sub-steps) designed to guide students through a sequential speech planning process. (chapters 11-15).
  • Sample Student Speeches are accompanied by an audience adaptation plan, an outline, and a transcript and analysis.
  • Communicate on Your Feet Speech Assignments can be used to integrate public speaking skills and assignments throughout the course. These assignments related to the chapter topics while encouraging students to begin building their public speaking skills.
  • Diverse Voices essays written by people from a wide range of social and cultural backgrounds demonstrate how someone from a particular culture experiences the concepts discussed in the chapter.
  • What Would You Do? A Question of Ethics boxes present case studies that require students to think critically about ethical dilemmas faced by communicators.
  • The COMMUNICATE! 14E ancillary package offers instructors a wealth of text-specific resources that make it easy to prepare lectures, test and assess student progress, and create customized student support opportunities.
  • Opportunities for in-class discussion, practice, and homework assignments are provided both within the text and through the Speech Communication CourseMate website, which can be bundled with the text.

About the Contributor

AUTHORS
  • Kathleen S. Verderber

    Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an MA in Speech Communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of COMMUNICATE! THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, COMM, and SPEAK all with Cengage Learning, and author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press.

  • Rudolph F. Verderber

    Rudolph F. Verderber is Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year -- as well as one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage Learning texts -- COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK -- have a reputation for being student favorites due to their accessible presentation of theory and skills.

  • Deanna D. Sellnow

    Deanna D. Sellnow, PhD, is Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida and conducts faculty development workshops on instructional communication pedagogy. Published in regional, national, and international journals, her research focuses on the rhetoric of popular culture, particularly music as communication, and instructional communication as it occurs in conventional and nonconventional classrooms, as well as in risk and crisis contexts. She is co-author of COMMUNICATE!, COMM, SPEAK, and THE CHALLENGE OF EFFECTIVE SPEAKING, all with Cengage.

Table of Contents

Preface.
UNIT I: PREQUEL: FOUNDATIONS OF COMMUNICATION.
1. Communication Perspectives.
2. Perception of Self and Others.
3. Intercultural Communication.
4. Verbal Messages.
5. Nonverbal Messages.
6. Listening.
Sequel: What's Technology Got to Do with It? Foundations of Mediated Communication.
UNIT II: PREQUEL: INTERPERSONAL COMMUNICATION AND RELATIONSHIPS.
7. Interpersonal Relationships.
8. Interpersonal Communication.
Sequel: What's Technology Got to Do with It? Mediated Interpersonal Communication in Relationships.
UNIT III: PREQUEL: GROUP COMMUNICATION.
9. Communicating in Groups.
10. Group Leadership and Problem-Solving.
Sequel: What's Technology Got to Do with It? Communicating in Virtual Groups.
Unit IV: Prequel: Public Speaking.
11. Topic Selection and Development.
12. Organizing Your Speech.
13. Presentational Aids.
14. Language and Oral Style.
15. Delivery.
16. Informative Speaking.
17. Persuasive Speaking.
Sequel: What's Technology Got to Do with It? Technology, Digital Media and Public Speaking.
Appendix: Interviewing.
References.
Index.

New to this Edition

  • Increased emphasis on the role of social media in communication within each chapter and in the NEW sequels at the end of each unit.
  • NEW separate chapter on presentation aids focuses on effective planning, creating, and using multimodal presentation aids, which have become integral to speech making in the 21st century. Plus, all chapters have been updated throughout to reflect current research in the field and with contemporary examples and new activities.
  • New features include The Audience Beyond, brief examples of the application of social media and technology relates to a given communication topic; Consider This, allows readers to consider how a communication concept might apply to their lives; and at the beginning of the chapter, What You'll Learn and What You'll Be Able to Do help students hone in on the chapter's key concepts and how they'll be able to apply these concepts to everyday life.
  • Updated "Pop Comm!" essays throughout the text link communication concepts to popular culture. New topics include Self Monitoring and Celebrity Culture, The Help: Race and Stereotyping in Popular Culture, and Blurring the Lines: The Pragmatics of Tabloid and Mainstream Journalism, among others.
  • Revised end-of-chapter material now called, Communicate! Resource and Assessment Center, includes a brief introduction about what to find on the Speech Communication CourseMate website, Key Terms list, Applying What You've Learned, Assessment Activities, and Skill Building Activities.
  • NEW media literacy Bonus chapter.

Components

Teacher Components

  • WebTutor™ on WebCT™ with eBook on Gateway, 1 term (6 months) Instant Access  (ISBN-10: 1285067347 | ISBN-13: 9781285067346)
    The WebTutor™ for WebCT® provides access to all of the content of this text's rich CourseMate and eBook from within a professor's course management system. CourseMate is ready to use as soon as you log on and offers a wide array of Web quizzes, activities, exercises, and Web links. Robust communication tools--such as a course calendar, asynchronous discussion, real-time chat, a whiteboard, and an integrated e-mail system--make it easy to stay connected to the course.
    Price = 168.00
  • WebTutor™ on Blackboard® with eBook on Gateway, 1 term (6 months) Instant Access  (ISBN-10: 1285067339 | ISBN-13: 9781285067339)
    The WebTutor™ for BB® provides access to all of the content of this text's rich CourseMate and eBook from within a professor's course management system. CourseMate is ready to use as soon as you log on and offers a wide array of Web quizzes, activities, exercises, and Web links. Robust communication tools--such as a course calendar, asynchronous discussion, real-time chat, a whiteboard, and an integrated e-mail system--make it easy to stay connected to the course.
    Price = 168.00
  • CourseMate with SpeechBuilder Express™ 3.0, InfoTrac®, 1 term (6 months) Instant Access  (ISBN-10: 1285067401 | ISBN-13: 9781285067407)
    Engagement Tracker: How do you assess your students' engagement in your course? How do you know your students have read the material or viewed the resources you've assigned? How can you tell if your students are struggling with a concept? With CourseMate, you can use the included Engagement Tracker to assess student preparation and engagement. Use the tracking tools to see progress for the class as a whole or for individual students. Identify students at risk early in the course. Uncover which concepts are most difficult for your class. Monitor time on task. Keep your students engaged. Interactive Teaching and Learning Tools: CourseMate includes interactive teaching and learning tools: Quizzes, Flashcards, Interactive Video Activities, and more. These assets enable students to review for tests, prepare for class, and address the needs of students' varied learning styles. Speech Communication CourseMate also includes Audio Study Tools and Action Step Activities. Interactive eBook: In addition to interactive teaching and learning tools, CourseMate includes an interactive eBook. Students can take notes, highlight, search and interact with embedded media specific to their book. Use it as a supplement to the printed text, or as a substitute—the choice is your students' with CourseMate.
    Price = 50.00
  • The Teaching Assistant's Guide to the Basic Course  (ISBN-10: 0534567789 | ISBN-13: 9780534567781)
    Written by Katherine G. Hendrix, University of Memphis. This guidebook is designed for the new Communication teacher. Based on leading communication teacher training programs, the guide covers general teaching and course management topics as well as specific strategies for communication instruction. For example; providing effective feedback on performance, managing sensitive class discussions, and conducting mock interviews.
    Price = 58.00
  • A Guide to the Basic Course for ESL Students  (ISBN-10: 0534567797 | ISBN-13: 9780534567798)
    This item is designed to assist non-native English speakers. Features include FAQs, helpful URLs, strategies for accent management, and tips for overcoming speech apprehension.
    Price = 50.25
  • Conquer Your Speech Anxiety: Learn How to Overcome Your Nervousness About Public Speaking  (ISBN-10: 0534636187 | ISBN-13: 9780534636180)
    CONQUER YOUR SPEECH ANXIETY provides students with a resource to help them understand their speech anxiety and develop a plan to overcome their fear of public speaking. By focusing on and applying the most recent communication anxiety research, this resource incorporates the finding that a combination of various techniques results in the greatest reduction of anxiety. The accompanying student CD-ROM contains audio relaxation exercises and techniques to help students conquer their anxiety.
    Price = 80.25
  • The Art and Strategy of Service-Learning Presentations, 2nd  (ISBN-10: 0534617549 | ISBN-13: 9780534617547)
    This handbook is an invaluable resource for students taking a communication course with a service-learning component. It provides guidelines for connecting service-learning work with classroom concepts and advice for working effectively with agencies and organizations, and it offers model forms and sample speeches for students to utilize throughout the course.
    Price = 69.50

Student Supplements

  • WebTutor™ on WebCT™ with eBook on Gateway, 1 term (6 months) Instant Access  (ISBN-10: 1285067347 | ISBN-13: 9781285067346)
    More than just an interactive study guide, WebTutor™ is an anytime, anywhere customized learning solution, keeping you connected to your textbook, instructor, and classmates.
    Price = 168.00
  • WebTutor™ on Blackboard® with eBook on Gateway, 1 term (6 months) Instant Access  (ISBN-10: 1285067339 | ISBN-13: 9781285067339)
    More than just an interactive study guide, WebTutor™ is an anytime, anywhere customized learning solution, keeping you connected to your textbook, instructor, and classmates.
    Price = 168.00
  • CourseMate with SpeechBuilder Express™ 3.0, InfoTrac®, 1 term (6 months) Instant Access  (ISBN-10: 1285067401 | ISBN-13: 9781285067407)
    The more you study, the better the results. Make the most of your study time by accessing everything you need to succeed in one place. Speech Communication CourseMate includes: An interactive eBook with highlighting, note taking and an interactive glossary and Interactive learning tools, including: Quizzes, Flashcards, Interactive Video Activities, Audio Study Tools, Action Step Activities, and more—all for less than the price of a used book.
    Price = 50.00
  • MindTap® Speech, 1 term (6 months) Instant Access for Verderber/Verderber/Sellnow's Communicate!  (ISBN-10: 1305119851 | ISBN-13: 9781305119857)
    MindTap™ Speech for Verderber/Verderber/Sellnow's Communicate! 14th Edition provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. With an array of tools and apps -- from note taking to flashcards -- you'll get a true understanding of course concepts, helping you to achieve better grades and setting the groundwork for your future courses. Access to this product is valid for 6 months of usage.
    Price = 50.00
  • The Teaching Assistant's Guide to the Basic Course  (ISBN-10: 0534567789 | ISBN-13: 9780534567781)
    Written by Katherine G. Hendrix, University of Memphis. This guidebook is designed for the new Communication teacher. Based on leading communication teacher training programs, the guide covers general teaching and course management topics as well as specific strategies for communication instruction. For example; providing effective feedback on performance, managing sensitive class discussions, and conducting mock interviews.
    Price = 58.00
  • A Guide to the Basic Course for ESL Students  (ISBN-10: 0534567797 | ISBN-13: 9780534567798)
    This item is designed to assist non-native English speakers. Features include FAQs, helpful URLs, strategies for accent management, and tips for overcoming speech apprehension.
    Price = 50.25
  • Conquer Your Speech Anxiety: Learn How to Overcome Your Nervousness About Public Speaking  (ISBN-10: 0534636187 | ISBN-13: 9780534636180)
    Drawing from the latest research, this innovative resource helps you understand your fear of public speaking—and develop a plan to overcome it. The CD-ROM includes both audio relaxation exercises and techniques for overcoming your anxiety.
    Price = 80.25
  • The Art and Strategy of Service-Learning Presentations, 2nd  (ISBN-10: 0534617549 | ISBN-13: 9780534617547)
    This resourceful handbook provides guidelines for connecting service-learning work with classroom concepts, as well as advice for working effectively with agencies and organizations. Its model forms and sample speeches will help you throughout the course.
    Price = 69.50

Alternate Formats

Choose the Format that Best Fits Your Student's Budget and Course Goals

  • Loose Leaf Edition
    ISBN-10: 1305648498  | ISBN-13: 9781305648494
    Price = $90.00
  • MindTap 1 Term (6 Months) + Bound Book
    ISBN-10:  1305791126  | ISBN-13:  9781305791121
    Price = $157.50
  • MindTap 1 Term (6 Months) + Loose-leaf
    ISBN-10:  130571928X | ISBN-13:  9781305719286
    Price = $72.75

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