Packed with up-to-date examples and the most current coverage available, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, o... more
At the end of every chapter, “Thinking Critically About the Media” questions ask students to consider, discuss, and write about larger issues surrounding the media, such as what their lives will be like in a future information society and ways to use the spectrum broadcasters are giving up in the di... more
Offering a captivating visual presentation, all-new infographics, illustrations, tables, charts, and Media Then/Media Now timelines explain key concepts to students at a glance.
The text's cutting-edge coverage of social media and its affect on media as a whole have been updated in all applicable c... more
MindTap Mass Communication for Straubhaar/Larose/Davenport's Media Now: Understanding Media, Culture, and Technology, 9th Edition is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Th... more
Cengage Learning provides Learning Management System (LMS) integration with our MindLinks service. This service is designed to deliver an optimal user experience through the learning management system (LMS) already used by your institution-facilitating learning retention and contributing to better learner outcomes. Our ... more
MindTap Mass Communication for Straubhaar/Larose/Davenport's Media Now: Understanding Media, Culture, and Technology, 9th Edition provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and whe... more
This access code will provide you with seamless access to your MindTap Communication Arts resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.