ADVERTISING AND SALES PROMOTION is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated marketing communications. St... more
A student ACTIVITIES AND PROJECTS supplement as well as COURSEMATE add content and value to the product family.
COURSEMATE provides instructors with all of the reporting tools needed to track student engagement, while students can access interactive study tools in a dynamic, online learning environ... more
This student workbook includes study guide information for DECA prep with additional projects associated with DECA competitive events.
Create quizzes, study guides, and tests easily and quickly with ExamView. This computerized testing tool allows you to create paper and online tests and is ideal for building tests, worksheets, and study guides (practice tests). Use ExamView and the built-in test bank to create customized tests, scramble answers, scramble questions, test online, and add new questions. This assessment solu... more
Annotated Instructor's Edition contains solutions appearing on an overprint of the student pages. Teaching method instructions are included as well as teaching tips, instructions for each chapter, suggestions for activities and projects, and ideas for classroom discussion.