Advertising and Sales Promotion
Cover image of product

Author : Ken Kaser

9781111573232

480 Pages  Hardcover 

1st Edition

©2013 , Published

$71.75

Learn More

ADVERTISING AND SALES PROMOTION is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated marketing communications. St... more

Features

A student ACTIVITIES AND PROJECTS supplement as well as COURSEMATE add content and value to the product family.

COURSEMATE provides instructors with all of the reporting tools needed to track student engagement, while students can access interactive study tools in a dynamic, online learning environ... more

More
Teacher Supplements
Project Workbook

This student workbook includes study guide information for DECA prep with additional projects associated with DECA competitive events.

9781133110217 $26.75
ExamView®

Create quizzes, study guides, and tests easily and quickly with ExamView. This computerized testing tool allows you to create paper and online tests and is ideal for building tests, worksheets, and study guides (practice tests). Use ExamView and the built-in test bank to create customized tests, scramble answers, scramble questions, test online, and add new questions. This assessment solu... more

9781133364580
Instructor's Resource CD-ROM
9781133365464
Annotated Instructor's Edition

Annotated Instructor's Edition contains solutions appearing on an overprint of the student pages. Teaching method instructions are included as well as teaching tips, instructions for each chapter, suggestions for activities and projects, and ideas for classroom discussion.

9781133561965
Student Supplements
Project Workbook

This workbook includes study guide information for DECA prep with additional projects associated with DECA competitive events.

9781133110217 $26.75
Best Buy / Other Popular Packages
Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Cengage Learning representative for more information.

Bundle: Online Adobe PDF eBook Printed Access Card (6)

1133286372 (ISBN 10)

9781133286370 (ISBN 13)

$70.50 Price


Bundle: Text + Online Adobe PDF eBook Printed Access Card (6)

1133286364 (ISBN 10)

9781133286363 (ISBN 13)

$75.50 Price