Advertising and Sales Promotion
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Author : Ken Kaser

9781111573232

480 Pages  Hardcover 

1st Edition

©2013 , Published

$71.75

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ADVERTISING AND SALES PROMOTION is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated marketing communications. St... more

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A student ACTIVITIES AND PROJECTS supplement as well as COURSEMATE add content and value to the product family.

COURSEMATE provides instructors with all of the reporting tools needed to track student engagement, while students can access interactive study tools in a dynamic, online learning environ... more

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Teacher Supplements
Project Workbook

This student workbook includes study guide information for DECA prep with additional projects associated with DECA competitive events.

9781133110217 $26.00
Student Supplements
Project Workbook

This workbook includes study guide information for DECA prep with additional projects associated with DECA competitive events.

9781133110217 $26.00
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Bundle: Online Adobe PDF eBook Printed Access Card (6)

1133286372 (ISBN 10)

9781133286370 (ISBN 13)

$70.50 Price


Bundle: Text + Online Adobe PDF eBook Printed Access Card (6)

1133286364 (ISBN 10)

9781133286363 (ISBN 13)

$75.50 Price