• includes CourseMate with Interactive Video Activities, Audio Studio Tools, InfoTrac® 1-Semester, Speech Builder Express Printed Access Card Printed Access Card
  • AUTHORS: Rudolph F. Verderber; Kathleen S. Verderber; Deanna D. Sellnow
  • ISBN-13: 9781111830298 
  • Grade(s): 9 | 10 | 11 | 12
  • 288 Pages  Paperback 
  • 1st Edition
  • ©2012     Published
  • Prices are valid only in the respective region


About The Product

Created through a "student-tested, faculty-approved" review process with hundreds of students and faculty, SPEAK is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. SPEAK helps you guide students through the speech-making process with six Speech Plan Action Step activities that prompt them to develop effective speeches. With the help of sample speeches, instructor prep cards, numerous online tools, techniques to help students address anxiety and ethical issues, and much more, you will be able to help your students gain an exceptional foundation for creating and delivering their speeches.


  • Speech Plan Action Steps guide students through a step-by-step preparation process that results in significantly better speeches. The Action Step activities are supplemented by in-text and online examples prepared by students.
  • Shorter, comprehensive chapters in a modern design present topics in a way that is easy for students to understand.
  • Chapter-In-Review Cards at the back of the Student Edition give students a portable study tool.
  • Instructor Prep Cards at the back of the Instructor's Edition make preparation simple. These cards provide a quick map of chapter content, a list of corresponding PowerPoint® and video resources, additional examples, and suggested assignments and discussion questions to help you organize chapter content efficiently.
  • Perforated index cards at the end of the student edition allow students to prepare note cards for their first speeches.

About the Contributor

  • Rudolph F. Verderber

    Rudolph F. Verderber is Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year -- as well as one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage Learning texts -- COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK -- have a reputation for being student favorites due to their accessible presentation of theory and skills.

  • Kathleen S. Verderber

    Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. In addition to consulting with various civic, professional, and business organizations, she has published numerous journal articles and has presented papers at many communication and management conferences. She is a co-author of COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK, all with Cengage, and author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press. She holds an MA in speech communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati.

  • Deanna D. Sellnow

    Deanna D. Sellnow, PhD, is Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida and conducts faculty development workshops on instructional communication pedagogy. Published in regional, national, and international journals, her research focuses on the rhetoric of popular culture, particularly music as communication, and instructional communication as it occurs in conventional and nonconventional classrooms, as well as in risk and crisis contexts. She is co-author of COMMUNICATE!, COMM, SPEAK, and THE CHALLENGE OF EFFECTIVE SPEAKING, all with Cengage.

Table of Contents

1. Foundations of Public Speaking.
2. Developing Confidence through the Speech-Planning Process.
3. Listening and Responding Effectively.
4. Selecting an Appropriate Speech Goal.
5. Adapting to Audiences.
6. Gathering and Evaluating Information.
7. Organizing and Outlining the Speech Body.
8. The Introduction and Conclusion.
9. Presentational Aids.
10. Language and Oral Style.
11. Practicing Delivery.
12. Informative Speaking.
13. Understanding Persuasive Messages.
14. Persuasive Speaking.
15. Ceremonial Speaking: Speeches for Special Occasions.
16. Developing and Delivering Group Presentations.