PRINCIPLES OF BUSINESS, Ninth Edition, provides complete instruction in business concepts and skills students need in today's competitive environment. This market-leading introductory business text offers extensive coverage in major business concepts, such as finance, marketing, operations, and mana... more
Planning a Career in… presents the needed skills, education, work experience, and industry opportunities for a variety of business-related career paths.
Interactions & Connections is an experiential learning activity at the end of each chapter that gets students active in their community or online.... more
The 9th Edition will address the needs of teachers by helping them show relevance of the Intro to Business course in the high school curriculum. It will help teachers with a wealth of updated content and practical activities. Because it addresses a variety of learning styles, Principles of Business ... more