Hospitality and Travel Marketing
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Level(s): Flesch-Kincaid

Author : Alastair M. Morrison

9781418016555

624 Pages  Hardcover 

4th Edition  |  Previous Editions: 2002, 1996, 1989

©2010 , Published

$187.50

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Hospitality and Travel Marketing has been a leader among hospitality and tourism management books since 1989. The use of a systematic approach to hospitality and travel marketing makes this a unique resource. Written in a user-friendly style, learners will benefit from the ease of communication, pra... more

Features

Provides readers with a systematic approach to marketing summarized in the PRICE model that can be applied in all sectors of hospitality and tourism

Morrison's 8 Ps have gained universal acceptance by practitioners worldwide in tourism and hospitality, as a valid and practical extension of McCarthy... more

New to this Edition

Global Perspective: The Bigger Picture feature provides case examples from hospitality and tourism organizations outside of the USA

New material has been added on international cases and examples, and on interactive/Internet marketing

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Teacher Supplements
Selling Hospitality: A Situational Approach

Drawing from the insights of leading sales executives, Selling Hospitality: A Situational Approach discusses the changing hospitality sales profession, including the three emerging selling roles and when to use them. Transactional selling, consultative selling, and alliance selling are unique approaches that salespeople use depending on situational factor... more

9781401832810 $123.00
Student Supplements
Selling Hospitality: A Situational Approach

Drawing from the insights of leading sales executives, Selling Hospitality: A Situational Approach discusses the changing hospitality sales profession, including the three emerging selling roles and when to use them. Transactional selling, consultative selling, and alliance selling are unique approaches that salespeople use depending on situational factor... more

9781401832810 $123.00