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Authors : Thomas N. Ingram; Raymond W. LaForge; Ramon A. Avila; Charles H. Schwepker; Michael R. Williams


304 Pages  Paperback 

3rd Edition  |  Previous Editions: 2012, 2011, 2008

©2013 , Published


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Created through a "student-tested, faculty-approved" review process with over 200 students and faculty, SELL 3 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. SELL 3 employs a comprehensive coverage of contemporary professional... more


Making Professional Selling Decisions. Each chapter concludes with one case and two role play activities. Both, cases and role plays are designed to allow students make professional selling decisions applying the set of skills learned in this course. These cases and role plays are based on real-life... more

New to this Edition

Extended coverage on Closing and Business to Consumer selling.

New Appendix on Professional Selling career opportunities and the value of selling skills the non Professional Selling career.

New Role Plays and Cases.

Ethical Dilemma boxes are now online too! Now students can see what other student... more