Principles of Microeconomics

  • AUTHOR: N. Gregory Mankiw
  • ISBN-13: 9780538453042 
  • Grade(s): 9 | 10 | 11 | 12
  • 528 Pages  Paperback 
  • 6th Edition  |  Previous Editions: 2009, 2007, 2004
  • ©2012     Published
  • Prices are valid only in the respective region

Overview

About The Product

PRINCIPLES OF MICROECONOMICS, Sixth Edition, became a best seller after its introduction and continues to be the most popular and widely used text in the economics classroom. Instructors found it the perfect complement to their teaching. A text by a superb writer and economist that stressed the most important concepts without overwhelming students with an excess of detail was a formula that was quickly imitated, but has yet to be matched. The sixth edition features a strong revision of content in all twenty-two chapters. Dozens of new applications emphasize the real-world relevance of economics for today's students through interesting news articles, realistic case studies, and engaging problems. The premier ancillary package is the most extensive in the industry, using a team of instructors/preparers that have been with the project since the first edition. The text material is again fully integrated into Aplia, the best-selling online homework solution. "I have tried to put myself in the position of someone seeing economics for the first time. My goal is to emphasize the material that students should and do find interesting about the study of the economy."—N. Gregory Mankiw.

Features

  • Created by economist Ron Cronovich of Carthage College, the ground breaking Premium PowerPoint® Presentations feature chapter-by-chapter slides designed to ease your course preparation time while increasing student involvement in the classroom through interactive examples and applications. The presentations organize lecture points into sections that students can easily digest, animate graphs the way you might draw them, and include Student Note Prompt handouts to facilitate effective note taking without distracting students from active participation in class.
  • "In the News" boxes include excerpts from many newspaper articles and encourage students to apply basic economic theory to discover how economics can provide an illuminating new perspective and enable greater understanding of world events.
  • "FYI" boxes provide additional material to expand key concepts and discussions by offering a glimpse into the history of economic thought, clarifying technical issues, and exploring supplementary topics you might choose to complement your core lectures.
  • Economic theory is most useful and interesting when applied to actual events and policies, which is why the text contains numerous Case Studies to vividly illustrate the real-world applications and consequences of key principles.
  • "Quick Quizzes" follow each major section to help students check their comprehension of what they just learned and to focus their review when preparing for exams.
  • Each chapter contains a variety of problems and applications that encourage students to apply the material they have learned. These practical, interesting activities serve equally well as homework assignments and starting points for lively classroom discussions.

About the Contributor

AUTHOR
  • N. Gregory Mankiw

    N. Gregory Mankiw is Robert M. Beren Professor of Economics at Harvard University. He studied economics at Princeton University and MIT. Dr. Mankiw is a prolific writer and a regular participant in academic and policy debates. His research includes work on price adjustment, consumer behavior, financial markets, monetary and fiscal policy, and economic growth. His published articles have appeared in academic journals, such as the American Economic Review, Journal of Political Economy, and Quarterly Journal of Economics, and in more widely accessible forums, including The New York Times, The Washington Post, The Wall Street Journal, and Fortune. Dr. Mankiw has been a research associate of the National Bureau of Economic Research, an adviser to the Federal Reserve Bank of Boston and the Congressional Budget Office, and a member of the ETS test development committee for the advanced placement exam in economics. From 2003 to 2005, he served as chairman of the President’s Council of Economic Advisers.

Table of Contents

Part I: INTRODUCTION.
1. Ten Principles of Economics.
2. Thinking Like an Economist.
Appendix: Graphing: A Brief Review.
3. Interdependence and the Gains from Trade.
Part II: SUPPLY AND DEMAND I: HOW MARKETS WORK.
4. The Market Forces of Supply and Demand.
5. Elasticity and Its Application.
6. Supply, Demand, and Government Policies.
Part III: SUPPLY AND DEMAND II: MARKETS AND WELFARE.
7. Consumers, Producers, and the Efficiency of Markets.
8. Application: The Costs of Taxation.
9. Application: International Trade.
Part IV: THE ECONOMICS OF PUBLIC SECTOR.
10. Externalities.
11. Public Goods and Common Resources.
12. The Design of the Tax System.
Part V: FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY.
13. The Costs of Production.
14. Firms in Competitive Markets.
15. Monopoly.
16. Monopolistic Competition.
17. Oligopoly.
Part VI: THE ECONOMICS OF LABOR MARKETS.
18. The Markets for the Factors of Production.
19. Earnings and Discrimination.
20. Income Inequality and Poverty.
PART VII: TOPICS FOR FURTHER STUDY.
21. The Theory of Consumer Choice.
22. Frontiers in Microeconomics.
Glossary.
Index.

New to this Edition

  • The sixth edition will be available with the most advanced new products for student and instructor choice, engagement, and outcomes. Aplia, the best-selling online homework solution, will be available with ApliaText, a complete interactive digital edition of the Mankiw text embedded right in the Aplia online course. CourseMate is a new product that integrates a digital edition of the textbook with a suite of student engagement tools such as video, graphing practice, tutorials, games, and more. CourseMate also includes Engagement Tracker, which lets professors see which of the resources students are actually using.
  • The new sixth edition of PRINCIPLES OF MICROECONOMICS contains extensively updated coverage of areas impacted by the financial crisis.
  • New "Problems and Applications" appear throughout the sixth edition, providing an effective, integrated way for students to assess their mastery of the material and to review more efficiently for assignments and exams.

Components

Teacher Components

  • Aplia Integrated Textbook Solution (Bookstore Purchase Access)  (ISBN-10: 0324420978 | ISBN-13: 9780324420975)
    The Aplia Integrated Text Solution box contains your mandatory Aplia access code granting you access to the program and full online version of the class text. This option DOES NOT include the required reader (Current and Classic Readings for Microeconomic Literacy) or textbook (Mankiw's, Principles of Microeconomics, Fourth Edition. You MUST purchase these separately.
    Price = 97.50
  • Economics for Life: 101 Lessons You Can Use Every Day!  (ISBN-10: 0538757884 | ISBN-13: 9780538757881)
    ECONOMICS FOR LIFE 3e is a book about real-world applications for economics. In addition to applications, the text contains critiques of common economic fallacies, paradoxical economic results, and solutions to economic mysteries that are sure to interest students. Tied through its Appendices to all South-Western principles texts, Economics for Life helps students use economic concepts to better understand the world around them. The book serves as a valuable resource for delivering a more applications-based Principles (or Economics 101) course and can be bundled at no additional charge.
    Price = 22.50

Student Supplements

  • Aplia Integrated Textbook Solution (Bookstore Purchase Access)  (ISBN-10: 0324420978 | ISBN-13: 9780324420975)
    The Aplia Integrated Text Solution box contains your mandatory Aplia access code granting you access to the program and full online version of the class text. This option DOES NOT include the required reader (Current and Classic Readings for Microeconomic Literacy) or textbook (Mankiw's, Principles of Microeconomics, Fourth Edition. You MUST purchase these separately.
    Price = 97.50
  • Economics for Life: 101 Lessons You Can Use Every Day!  (ISBN-10: 0538757884 | ISBN-13: 9780538757881)
    ECONOMICS FOR LIFE 3e is a book about real-world applications for economics. In addition to applications, the text contains critiques of common economic fallacies, paradoxical economic results, and solutions to economic mysteries that are sure to interest students. Tied through its Appendices to all South-Western principles texts, Economics for Life helps students use economic concepts to better understand the world around them. The book serves as a valuable resource for delivering a more applications-based Principles (or Economics 101) course and can be bundled at no additional charge.
    Price = 22.50

Alternate Formats

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  • Aplia 1 Term (6 Months) + Bound Book
    ISBN-10: 1305527275  | ISBN-13: 9781305527270
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  • Aplia 1 Term (6 Months) + Bound Book
    ISBN-10:  113363981X | ISBN-13:  9781133639817
    Price = $262.50