Web Design: Introductory Concepts and Techniques

Cover image of product

Level(s): Flesch-Kincaid

Authors : Gary B. Shelly; Thomas J. Cashman; Linda Kosteba


264 Pages  Paperback 

2nd Edition  |  Previous Editions: 2002

©2006 , Published


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This second edition explains the connection between a detailed design plan that considers audience needs, site purpose, and various technical issues of a successful Web site.


Emphasizes Web Design concepts and principles in seven chapters and three appendices with new full-color screenshots and illustrations of real-world examples and solutions.

Offers Web Design Tips and Web Info throughout the text.

New to this Edition

Contains two new appendices on HTML and Cascading Style Sheet Fundamentals.

Engages students with new Q&A boxes and Your Turn activities.

Provides two new Team Approach exercises at the end of chapter.