Media Now: Understanding Media, Culture, and Technology

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Authors : Joseph Straubhaar; Robert LaRose; Lucinda Davenport


608 Pages  Paperback 

8th Edition  |  Previous Editions: 2013, 2012, 2009

©2014 , Published


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MEDIA NOW, Eighth Edition, encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW develops students' media literacy skills to prepare them f... more


The Straubhaar CourseMate immediately connects your students to the media using the following integrated components: an interactive Mind-Tap eBook of the entire text, ABC Video exercises, "Media in Motion" concept animations, media literacy exercises, and instant access to chapter-by-chapter resourc... more

New to this Edition

The convergence of traditional media industries and newer technologies has been integrated into each and every chapter of the text.

Social media and its effects on the media as a whole have been added to almost all chapters, where applicable. How the many different kinds of mass communication are u... more

Teacher Supplements
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Student Supplements
InfoTrac® College Edition Printed Access Card

Save time, save money, and eliminate the trek to the library and long waits for reserved readings with InfoTrac® College Edition, an online university library of more than 5,000 academic and popular magazines, newspapers, and journals.

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