THE CLIA GUIDE TO THE CRUISE INDUSTRY is the definitive resource for those who need to understand the contemporary cruise industry. This is the official book of the Cruise Lines International Association (CLIA), to which 90 percent of the world's cruise lines belong. This authoritative text is desig... more
Includes both content and application in one volume to form a comprehensive book/workbook for your students.
Contains breezy, magazine-like prose that makes it enjoyable for your students to read.
Applies knowledge of actual cruise industry sales activities.
Contains numerous instructional tactic... more