Business Principles and Management, Anniversary Edition

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Level(s): Flesch-Kincaid

Authors : Kenneth E. Everard; James L. Burrow


736 Pages  Hardcover 

11th Edition  |  Previous Editions: 2001, 1996, 1990

©2004 , Published


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Business Principles and Management has combined new technology information with the sound fundamental topics needed to manage and operate a successful business. Finance, marketing, communications, and human resources are just some of the topics explored. Profiles of business leaders, ethical and glo... more


Chapter coverage is comprehensive and appropriate for the business management or marketing management course

Content is practical and applied, providing real-business examples

Instructor�s Resource CD and Annotated Teacher�s Edition make course prep and planning easier