MARKETING 3E has been updated for 2011! This copyright 2012 edition includes a new Social Media Unit as well as a Math Review Appendix. MARKETING 3E presents marketing as a set of skills and knowledge combined with economics, finance, and career planning to create strategic plans. Students learn the... more
As the prevalence of Social Media continues to rise, a new unit has been added with activities to help students recognize the ways in which social media can help marketers respond to and attract the attention of their target audience.
The new Math Review Appendix will help students solve many of th... more