Media Effects Research: A Basic Overview

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Author : Glenn G. Sparks


368 Pages  Paperback 

5th Edition  |  Previous Editions: 2013

©2016 , Published


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Packed with current examples and the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, provides students with a comprehensive introduction to the study of mass media's effects on society. Through an engaging personal narrative style, the author presents media theories in the c... more


The author's engaging first-person narrative writing style makes it easy for students to understand chapter concepts and connect them to their own lives.

Chapters integrate contemporary examples and the latest innovative research on issues affecting society today, including violence, sexual content... more

New to this Edition

More engaging and student-friendly than ever, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e features a new 2-color interior.

Completely up to date, the Fifth Edition reflects the latest developments, trends, and research findings from the field and includes 90 new research citations.

Exploring medi... more