Why settle for the status quo? MARKETING, Second Edition covers the foundations and functions of Marketing as described in the National Marketing Curriculum. It approaches marketing as an integrated set of tasks (functions), built on a solid set of foundations (economics, finance, career preparation... more
Case Studies: Bring real businesses into the classroom with the case studies included in the text.
DECA Prep: Prepare your students for future competitions with the most comprehensive DECA Prep available.
Free Xtra! Web Site: http://marketxtra.swlearning.com contains a wealth of online learning tools for the student and the instructor.
Updated: The content has been completely updated and revised to correspond with changes in technology and the world.