Sports and Entertainment Marketing

Cover image of product

Level(s): Lexile

Authors : Ken Kaser; Dotty B. Oelkers


432 Pages  Paperback 

3rd Edition  |  Previous Editions: 2005, 2001

©2008 , Published


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SPORTS AND ENTERTAINMENT MARKETING. 3E incorporates feedback from instructors across the country and has expanded by three chapters. The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text ... more


Features bring the links between the sports and entertainment industries and marketing into clear focus.

Students learn marketing concepts within the framework of a topic with high levels of interest and excitement.

Video and IRCD provide multimedia supplements that allow instructors to teach to a... more