Web Design: Introductory

  • AUTHOR: Jennifer T. Campbell
  • ISBN-13: 9781285170626 
  • Grade(s): 9 | 10 | 11 | 12
  • 264 Pages  Paperback 
  • 5th Edition  |  Previous Editions: 2012, 2009, 2006
  • ©2015     Published
  • Prices are valid only in the respective region


About The Product

WEB DESIGN: WEB DESIGN: INTRODUCTORY, 5th Edition teaches students how to balance target audience expectations, sound design principles, and technical considerations to create successful, device-independent websites. Written for an introductory course, the text offers a variety of engaging hands-on activities at the end of each chapter that test comprehension, build web research skills, develop design awareness, and promote critical thinking of current issues in technology. Written in a clear and engaging style, WEB DESIGN: INTRODUCTORY, 5th Edition builds a strong foundation in contemporary web design skills.


  • Describe the key features (e.g. a chapter in the TOC, a feature to spotlight, a supplement to call out, and technology to mention) instructors will want to be aware of.
  • The text has been fully updated to ensure current coverage of such key issues as user-driven connectivity and information-sharing through social media, cloud computing, web linking, and more.
  • Coverage of responsive web design techniques shows students how to develop device- and platform-independent websites.
  • End-of-chapter Trends exercises challenge students to apply new technology and web trends and puts these trends in the context of the evolution of web design.
  • Real-world examples and up-to-date design tools illustrate the basic concepts and principles of good web design.
  • Encourages students to apply web design concepts through multiple, hands-on Your Turn activities located throughout each chapter as additional reinforcement.
  • Design Tips summarize the important web design concepts for all sections of the text.
  • Marginal elements provide enrichment. Q&A boxes pose thought-provoking questions and answers and encourage students to research the latest web design concepts and techniques. Toolkit boxes point students to relevant, expanded content found in the Appendices.
  • Promotes independent critical thinking as students research, analyze, and report on real-world web design issues through the @Issue, Hands On, and Team Approach end-of-chapter exercises.
  • Provides a running case study of web design concepts put into practice as students plan and create their own websites.

About the Contributor

  • Jennifer T. Campbell

    In addition to co-authoring DISCOVERING COMPUTERS, Jennifer T. Campbell has written several other leading technology texts, including DISCOVERING THE INTERNET, WEB DESIGN: INTRODUCTORY, MICROSOFT® EXPRESSION WEB INTRODUCTORY CONCEPTS AND TECHNIQUES, COMPUTER LITERACY BASICS: MICROSOFT® OFFICE 2007 COMPANION, and MICROSOFT® OFFICE QUICK REFERENCE POCKET GUIDE. Ms. Campbell has served integral roles in computer textbook publishing as an editor, author, and marketing manager. She holds a B.A. in English from The College of William and Mary.

Table of Contents

1. The Environment and the Tools.
2. Web Publishing Fundamentals.
3. Planning a Successful Web Site: Part I.
4. Planning a Successful Web Site: Part II.
5. Typography and Images.
6. Multimedia and Interactivity Elements.
7. Promoting and Maintaining a Website.
A. HTML Quick Reference.
B. Cascading Style Sheets (CSS).
C. Designing for Mobile Devices.
D. Search Engine Optimization.

New to this Edition

  • Coverage of responsive web design concepts and techniques is now integrated throughout the book’s content as well as summarized in an expanded format in a new Appendix, “Designing for Mobile Devices.”
  • A new Appendix on search engine optimization (SEO) covers techniques, concepts, and career opportunities created by SEO.
  • The HTML Quick Reference appendix is updated to cover the latest release of HTML 5.
  • A new Toolkit marginal element points students to relevant, expanded technical content found in the book’s Appendices.
  • Q&A elements in the text encourage students to perform searches of their own to find the latest relevant information on web design techniques.