This best-selling text remains the most comprehensive, how-to reference on graphic design and advertising for print and interactive media, intended to serve as a foundation for a graphic design and advertising design education. Theory and applications are stressed with an instructive approach. Known... more
Historical timeline introduces the history of design and comprehensive chapters on the fundamentals of design and applications all in one volume.
The most highly regarded design professionals today provide insights and examples in high-interest boxes, including Essays and Before & After (showing be... more
Many new illustrative examples show the most effective and creative work in graphic design.
A new chapter, Creativity and the Graphic Design Process (Chapter 4), provides the tools to stimulate creative thinking and for brainstorming, as well as creativity exercises to prompt and support conceptual... more