The Challenge of Effective Speaking

  • AUTHORS: Rudolph F. Verderber; Kathleen S. Verderber; Deanna D. Sellnow
  • ISBN-13: 9780495911340 
  • Grade(s): 9 | 10 | 11 | 12
  • 400 Pages  Paperback 
  • 15th Edition  |  Previous Editions: 2008, 2006, 2000
  • ©2012     Published
  • Prices are valid only in the respective region


About The Product

Completely integrated with NEW online tools that actively prepare students to create effective speeches and NEW brief in-text speech elements that address the way today's students learn, the 15th edition of THE CHALLENGE OF EFFECTIVE SPEAKING is a valuable teaching partner for your course. Pioneers in skills-based public speaking instruction, Verderber and Verderber have perfected their book's "Speech Planning Action Steps," which resourcefully guide students through speech creation as they progress through six Action Steps--topic selection, audience analysis and adaptation, effective research, organization, visual aids, and language and delivery. The Verderbers, together with new coauthor Deanna D. Sellnow, have enhanced this nationwide best seller in many ways. The authors give your students an exceptional foundation for creating and delivering their speeches, including the latest research, numerous in-text activities, more techniques to help them address anxiety and ethical issues that speakers face, new critical-thinking and reflection prompts that help students think logically about the speech-making process, and much more.


  • CengageNOW is a powerful online tool for teaching, learning, and assessing that gives you more control and better outcomes in less time! CengageNOW is seamlessly integrated with Interactive Video Activities, giving students thorough guidance as they move through the speech-making process. With diagnostic pre-tests and an integrated grade book, CengageNOW makes it easy for you to track students' progress.
  • Many full-length sample speeches accompanied by speech assignment activities, sample adaption plans, full-sentence outlines, Interactive Video Activities, as well hundreds of NEW Speech Snippet features in the margins, reinforce student learning by illustrating adjacent concepts in the text, complemented by speech video snippets located on CengageNOW.
  • An even greater emphasis used throughout the text helps students think critically about their speech preparation and delivery. Included are NEW What's Ahead questions in the chapter openers as well as NEW critical thinking activities in the Spotlight on Speakers boxes that you can assign. These activities help students apply skills described in the book in context as those skills apply to students' own lives.
  • Timely new and updated material throughout the text makes your cutting-edge course appealing to students, including new speech effectiveness criteria, greatly expanded coverage of audience analysis, expanded coverage of public-speaking anxiety and techniques for reducing apprehension, and public speaking and technology (how to evaluate Websites and what makes a good PowerPoint® presentation).
  • An even stronger underpinning of the latest research and theory--including incorporation of the concept of the "speaking situation" as it applies to the steps of the speech process, new coverage of the Venn diagram, concept mapping, and thesis versus preview statements--helps you give students a deeper understanding of the skills they are learning.
  • The text is completely integrated with updated Speech Builder Express™ 3.0, the online coach for speech organization and outlining that helps students think critically about the choices they make for their speeches. In-text prompts direct students to use Speech Builder Express™ where appropriate; and Speech Builder is fully assignable, so you can measure students' performance.
  • Superb, engaging coverage of audience analysis begins in Chapter 1, showing students that speech effectiveness is determined by the speaker's ability to understand and adapt the message of the speech to the audience and the context. Chapter 4 offers in-depth treatment of the audience analysis process. Chapter 5 describes specific ways a speaker can adapt material to each audience.
  • Early and strong coverage of speech apprehension in reviewer-praised Chapter 2, "Developing Confidence Through the Speech Planning Process," explains causes of speech apprehension and presents students with clear strategies and tactics for becoming a confident speaker.
  • Short Reflect on Ethics case studies depict an ethical challenge (such as plagiarism, ethical use of statistics and emotion, and appropriate uses of visual aids) that speakers often face, allowing students to think through speakers' ethical dilemmas.
  • Sample Speeches chosen to realistically depict typical beginning student performances, accompanied by speech assignment activities, sample adaption plans, full-sentence outlines, Interactive Video Activities, and Speech Evaluation Checklists lay out clear speech direction and help with evaluation. The checklists provide students with an understanding of the new speechmaking skills demonstrated with each assignment.

About the Contributor

  • Rudolph F. Verderber

    Rudolph F. Verderber is Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year -- as well as one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage Learning texts -- COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK -- have a reputation for being student favorites due to their accessible presentation of theory and skills.

  • Kathleen S. Verderber

    Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. In addition to consulting with various civic, professional, and business organizations, she has published numerous journal articles and has presented papers at many communication and management conferences. She is a co-author of COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK, all with Cengage, and author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press. She holds an MA in speech communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati.

  • Deanna D. Sellnow

    Deanna D. Sellnow, PhD, is Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida and conducts faculty development workshops on instructional communication pedagogy. Published in regional, national, and international journals, her research focuses on the rhetoric of popular culture, particularly music as communication, and instructional communication as it occurs in conventional and nonconventional classrooms, as well as in risk and crisis contexts. She is co-author of COMMUNICATE!, COMM, SPEAK, and THE CHALLENGE OF EFFECTIVE SPEAKING, all with Cengage.

Table of Contents

1. Introduction to Public Speaking.
2. Developing Confidence Through the Speech Planning Process.
3. Effective Listening.
4. Determining a Speech Goal that Meets Audience Needs.
5. Adapting to Audience.
6. Researching Information for Your Speech.
7. Organizing and Outlining the Speech.
8. Completing the Outline: Creating the Introduction and the Conclusion.
9. Creating and Using Visual Aids.
10. Practicing Speech Wording.
11. Practicing Delivery.
12. Informative Speaking.
13. Persuasive Speaking: Reasoning with Your Audience.
14. Persuasive Speaking: Motivating the Audience.
15. Ceremonial Speaking: Speeches for Special Occasions.
16. Increasing the Effectiveness of Problem Solving Discussion.

New to this Edition

  • "Putting Speaking Skills to Work" is a new application featuring interviews with people from all sorts of professions about how they use public speaking skills on the job.
  • New design.
  • Features an increased coverage of speech anxiety.