Sports and Entertainment Marketing

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Authors : Ken Kaser; Dotty B. Oelkers

9781133602446

448 Pages  Hardcover 

4th Edition  |  Previous Editions: 2008, 2005, 2001

©2016 , Published

$45.25

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SPORTS AND ENTERTAINMENT MARKETING, 4E incorporates feedback from instructors across the country. It includes expanded coverage, updated content, and exciting new features. The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing funct... more

Features

Features bring the links between the sports and entertainment industries and marketing into clear focus.

Students learn marketing concepts within the framework of a topic with high levels of interest and excitement.

New to this Edition

The fourth edition will include:

Social Media Marketing (feature) addresses current trends in social media as it relates to promotion and advertising.

Math in Marketing (feature) includes an application activity with critical-thinking questions, requiring students to estimate, calculate, and perfo... more

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Teacher Supplements
Instructor's Resource CD-ROM for Kaser/Oelkers' Sports and Entertainment Marketing, 4th

The Instructor's Resource CD contains all instructor resources including a PDF of the Annotated Instructor's Edition, Lesson Plans, and PowerPoint Presentations.

9781285054087
Instructor's Companion Website for Kaser/Oelkers' Sports and Entertainment Marketing

The Instructor’s Companion Site includes a PDF of the Annotated Instructor’s Edition, Lesson Plans, PowerPoint Presentations, and the Precisions Exam Correlation Spreadsheet. All can be easily downloaded.

9781285054674
Cengage Learning Testing, powered by Cognero® Instant Access for Sports and Entertainment Marketing, 4th Edition

Cengage Learning Testing Powered by Cognero is a flexible, online system that allows you to: author, edit, and manage test bank content from multiple Cengage Learning solutions; create multiple test versions in an instant; deliver tests from your learning management system, your classroo... more

9781305386839
Annotated Instructor's Edition for Kaser/Oelkers' Sports and Entertainment Marketing, 4th

The Annotated Instructor's Edition contains solutions appearing on an overprint of the student pages. Teaching method instructions are also included at point of use.

9781133953234 $84.50
Student Supplements
MindTap Marketing, 2 Terms (12 Months) Instant Access for Kaser/Oelkerss Sports and Entertainment Marketing Updated, Precision Exams Edition

MindTap for Sports and Entertainment Marketing Updated, Precision Exams Edition, 4th edition is the digital learning solution that helps teachers engage and transform today’s students into critical thinkers. Through paths of dynamic assignments and application... more

9781337904049 $96.00
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