SPORTS AND ENTERTAINMENT MARKETING, 4E incorporates feedback from instructors across the country. It includes expanded coverage, updated content, and exciting new features. The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing funct... more
Features bring the links between the sports and entertainment industries and marketing into clear focus.
Students learn marketing concepts within the framework of a topic with high levels of interest and excitement.
The fourth edition will include:
Social Media Marketing (feature) addresses current trends in social media as it relates to promotion and advertising.
Math in Marketing (feature) includes an application activity with critical-thinking questions, requiring students to estimate, calculate, and perfo... more
The Instructor's Resource CD contains all instructor resources including a PDF of the Annotated Instructor's Edition, Lesson Plans, and PowerPoint Presentations.
The Instructor’s Companion Site includes a PDF of the Annotated Instructor’s Edition, Lesson Plans, PowerPoint Presentations, and the Precisions Exam Correlation Spreadsheet. All can be easily downloaded.
Cengage Learning Testing Powered by Cognero is a flexible, online system that allows you to: author, edit, and manage test bank content from multiple Cengage Learning solutions; create multiple test versions in an instant; deliver tests from your learning management system, your classroo... more
The Annotated Instructor's Edition contains solutions appearing on an overprint of the student pages. Teaching method instructions are also included at point of use.
MindTap for Sports and Entertainment Marketing Updated, Precision Exams Edition, 4th edition is the digital learning solution that helps teachers engage and transform today’s students into critical thinkers. Through paths of dynamic assignments and application... more