Sports and Entertainment Marketing
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Authors : Ken Kaser; Dotty B. Oelkers

9781133602446

448 Pages  Hardcover 

4th Edition  |  Previous Editions: 2008, 2005, 2001

©2016 , Published

$45.25

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SPORTS AND ENTERTAINMENT MARKETING, 4E incorporates feedback from instructors across the country. It includes expanded coverage, updated content, and exciting new features. The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing funct... more

Features

Features bring the links between the sports and entertainment industries and marketing into clear focus.

Students learn marketing concepts within the framework of a topic with high levels of interest and excitement.

New to this Edition

The fourth edition will include:

Social Media Marketing (feature) addresses current trends in social media as it relates to promotion and advertising.

Math in Marketing (feature) includes an application activity with critical-thinking questions, requiring students to estimate, calculate, and perfo... more

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Best Buy / Other Popular Packages
Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Cengage Learning representative for more information.

Bundle: Sports and Entertainment Marketing, 4th Student Edition + MindTap™ (1-year access)

1305790618 (ISBN 10)

9781305790612 (ISBN 13)

$45.25 Price


Bundle: Sports and Entertainment Marketing, 4th Student Edition + MindTap™ (6-year access)

1305790626 (ISBN 10)

9781305790629 (ISBN 13)

$65.25 Price


Digital Bundle: Sports and Entertainment Marketing, 4th MindTap™ + VitalSource™ eBook (6-year access)

1305790707 (ISBN 10)

9781305790704 (ISBN 13)

$45.25 Price