SPORTS AND ENTERTAINMENT MARKETING, 4E incorporates feedback from instructors across the country. It includes expanded coverage, updated content, and exciting new features. The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing funct... more
Features bring the links between the sports and entertainment industries and marketing into clear focus.
Students learn marketing concepts within the framework of a topic with high levels of interest and excitement.
The fourth edition will include:
Social Media Marketing (feature) addresses current trends in social media as it relates to promotion and advertising.
Math in Marketing (feature) includes an application activity with critical-thinking questions, requiring students to estimate, calculate, and perfo... more
1305790618 (ISBN 10)
9781305790612 (ISBN 13)
1305790626 (ISBN 10)
9781305790629 (ISBN 13)
1305790707 (ISBN 10)
9781305790704 (ISBN 13)