Entrepreneurship: Ideas in Action, 7th Student Edition

$100.25 9798214068992

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Overview

High school students today realize that becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION, 7TH EDITION, provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business, including ownership, strategy, finance, and marketing. As students proceed through the book, they will develop a comprehensive business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location and financing the business are just some of the concepts covered using real-life examples that provide students with a real-world experience.

Author

Cynthia L. Greene

Cynthia L. Greene taught business education at the high school level for 25 years. She taught in the Fulton County School System in Atlanta, Georgia, where she was a Cooperative Business Education Coordinator and chair of the business and career and technical education department. Cynthia has been active in the National Business Education Association (NBEA), serving on the Entrepreneurship Standards Committee as a writer and reviewer and as a writer for the Entrepreneurship Lesson Plans.

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Student Supplements

Workbook

9798214082448 $27.25

Study guide problems and activity worksheets are contained within each chapter.

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Entrepreneurship: Ideas in Action, 7th K12 MindTap (1-year access)

9798214069012 $37.00

Our online learning platforms are designed to achieve better results. By increasing student engagement, improving teacher productivity and using assessment to enable differentiation, we support growth. With Entrepreneurship: Ideas in Action, 7th Edition, K... more

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Entrepreneurship: Ideas in Action, 7th K12 MindTap (6-year access)

9798214069067 $173.00

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Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Cengage Learning representative for more information.

K12 Print + Digital Bundle: Entrepreneurship: Ideas in Action, 7th Student Edition + MindTap 1-year access

9798214089225

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K12 Print + Digital Bundle: Entrepreneurship: Ideas in Action, 7th Student Edition + MindTap 6-year access

9798214089270

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Entrepreneurship: Ideas in Action, 7th Student Edition

Overview

Cynthia L. Greene